Website:
digitalroute.com.au
Job details:
Role OverviewWe are seeking a results-driven Performance Ads Manager who breathes Meta advertising and excels in a performance-based client model. In this role, you won't just be managing budgets; you will be entirely responsible for the end-to-end strategy, execution, optimization, and scaling of Meta ad campaigns. Because we operate on a performance model, your success is directly tied to the tangible ROI/ROAS you deliver for our clients.
If you are an analytical, creative problem solver who knows how to turn ad spend into revenue from day one, we want you on our team.
Core Responsibilities
- End-to-End Campaign Ownership: Architect, launch, monitor, and scale Meta (Facebook & Instagram) ad campaigns from start to finish.
- Performance Accountability: Align campaign strategies directly with client performance goals (CPA, ROAS, ROI, and Lead Gen metrics).
- Creative Strategy & Direction: Collaborate with design/copy teams to conceptualize high-converting ad creatives, hooks, and angles based on performance data.
- A/B Testing & Optimization: Constantly test audiences, creatives, placements, and landing pages to squeeze maximum efficiency out of budgets.
- Technical Setup & Tracking: Ensure flawless tracking implementation (Meta Pixel, Conversions API, custom conversions, and UTM tagging).
- Data Analysis & Reporting: Analyze complex data sets to uncover insights, build performance dashboards, and translate metrics into clear, actionable updates for clients.
What We Are Looking For
- Meta Mastery: Deep, proven expertise specifically within the Meta Ads Manager ecosystem. You know the algorithm inside and out.
- The Performance Mindset: You have experience working under a performance model where you are judged on the actual revenue or leads generated, not just impressions or clicks.
- Data Literacy: Exceptional analytical skills. You look at a dashboard and instantly see the story, the bottlenecks, and the opportunities.
- Full-Funnel Understanding: You understand how ad creatives interact with landing pages and conversion funnels to drive final sales.
- Self-Starter Autonomy: You don't need hand-holding. You can take a client's brief and run the entire operation from setup to scaling.
Preferred Qualifications- 2-4+ years of dedicated experience managing Meta ad campaigns (Agency experience is a major plus).
- A proven track record of managing and scaling budgets while maintaining or improving ROAS.
- Familiarity with Google Analytics (GA4), Shopify, or relevant CRM tracking platforms.
Click on Apply to know more.