Performance Marketing Lead

About Perfora:- Perfora was co-founded by Jatan Bawa and Tushar Khurana, who together bring over 10 years of experience across consumer internet and consumer brands. The founders first connected during the Jagriti Yatra train journey in 2016 and have been building together since then. Backed by marquee institutional investors such as RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Shiprocket Ventures, and renowned entrepreneurs, Perfora is on a mission to create conscious consumer products that add real value to everyday lives while being mindful of the environment. Learn more about us: www.perforacare.com About the Role:- We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand. Key Responsibilities:- Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels. Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly. Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact. Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms. Partner with creative and content teams to develop high-performing ad assets. Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages. What We're Looking For :- 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment. Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus). Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels. A creative and collaborative approach to working with design and content teams.

Perfora was co-founded by Jatan Bawa and Tushar Khurana, who together bring over 10 years of experience across consumer internet and consumer brands. The founders first connected during the Jagriti Yatra train journey in 2016 and have been building together since then. Backed by marquee institutional investors such as RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Shiprocket Ventures, and renowned entrepreneurs, Perfora is on a mission to create conscious consumer products that add real value to everyday lives while being mindful of the environment.