Website:
jewelbox.co.in
Job details:
Location: Kolkata
Experience: 3–5 Years
Employment Type: Full-Time
CTC: 5-5.5 LPA
Role Description
We are seeking a data-driven and result-oriented Performance Marketing Specialist to join our marketing team at our Kolkata Head Office. The ideal candidate will have hands-on experience managing paid media campaigns across Meta and Google platforms, with a strong understanding of customer acquisition, campaign optimization, and performance analytics.
This role requires someone who can independently plan, execute, monitor, and optimize digital campaigns to drive measurable business growth while maintaining target ROAS and CPA metrics.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant digital channels.
- Manage campaign budgets efficiently to maximize ROI, ROAS, and lead/sales generation.
- Conduct audience research, segmentation, retargeting, and funnel-based campaign planning.
- Monitor campaign performance daily and implement optimization strategies to improve conversion rates.
- Develop and execute A/B testing frameworks for creatives, ad copies, landing pages, and audience segments.
- Collaborate with the creative and content teams to develop high-performing ad creatives.
- Analyze campaign data using Google Analytics, Meta Ads Manager, and other reporting tools.
- Generate weekly and monthly performance reports with actionable insights and recommendations.
- Track key performance metrics including CTR, CPC, CPM, CPA, ROAS, CAC, and conversion rates.
- Stay updated with industry trends, platform updates, and emerging digital marketing strategies.
- Work closely with cross-functional teams to align marketing campaigns with business objectives.
Required Skills and Qualifications
- 3–4 years of hands-on experience in Performance Marketing or Digital Advertising.
- Strong expertise in Meta Ads Manager and Google Ads.
- Experience with conversion tracking, Meta Pixel, Google Tag Manager, and Google Analytics.
- Understanding of customer acquisition funnels, remarketing, and audience targeting strategies.
- Proficiency in campaign budgeting, bid management, and performance optimization.
- Strong analytical and problem-solving skills with the ability to interpret campaign data.
- Good communication and reporting skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred Qualifications
- Experience in e-commerce, D2C, retail, jewellery, fashion, or luxury brands.
- Knowledge of attribution models and marketing automation tools.
- Certifications in Google Ads, Google Analytics, or Meta Blueprint will be an added advantage.
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