FarmDidi
Website:
farmdidi.com
Job details:
Role: Performance Marketing Executive
Location: Pune (Hadapsar)
Salary Bracket :- 3-5 LPA
Experience:1 to 3 years
ABOUT FARMDIDI:
FarmDidi is a funded foodtech startup on a bold mission to empower at least 1 million rural women while bringing high-quality, authentic food products to every Indian household. We are building India's next Amul, rooted in purpose, driven by hustle.
- #1 Pickle Brand on Amazon India
- Featured on Shark Tank India
- Backed by Samved VC, LVX, Indigram Labs and IIM Calcutta
- Recognised by UNDP, NITI Aayog, Wharton Economic Forum, Maharashtra Government and MEITY
We are small but mighty, and every person here shapes the future of the company. We believe that when a rural woman earns, it is not just her family that wins, the entire nation moves forward. If that idea excites you, you will fit right in.
WHY JOIN THE FARMDIDI TRIBE?
We need someone who can take ownership of performance marketing end to end — from campaign planning and execution to optimization and reporting. If you are data-driven, comfortable experimenting with different ad platforms, and focused on driving measurable business growth, this role is for you.
- Work directly with Founders, real decisions, real ownership, from day one
- 6-month appraisals, we do not make you wait a year to be recognized
- ESOPs, a stake in what we are building together
- Impact you can see, not a number buried in a dashboard
Onsite, Pune (Hadapsar)
Work timings: 9:30 AM to 6:30 PM | Alternate Saturdays off
WHAT YOU WILL OWN:
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, Amazon Ads, and other relevant digital advertising platforms
- Monitor campaign performance, budgets, ROAS, CAC, CTR, CPC, conversions, and other key performance metrics
- Conduct audience research, keyword research, competitor analysis, and campaign planning
- Create and test different ad creatives, copies, audiences, placements, and campaign strategies
- Track campaign performance and identify opportunities for optimization and growth
- Manage daily and monthly advertising budgets effectively
- Work closely with the creative, e-commerce, and marketing teams to improve campaign performance
- Prepare regular MIS and performance reports with actionable insights
- Analyze customer and campaign data to improve acquisition and conversion
- Continuously experiment with new platforms, formats, and growth strategies
WHAT WE ARE LOOKING FOR:
Education:
Bachelor's degree in Marketing, Business Administration, Commerce, Advertising, Digital Marketing, or equivalent
Experience:
1 to 2 years of experience in Performance Marketing / Digital Marketing, preferably in a D2C, e-commerce, foodtech, FMCG, or startup environment.
Technical Skills:
- Hands-on experience with Google Ads and Meta Ads
- Knowledge of Amazon Ads, LinkedIn Ads, or other advertising platforms is an added advantage
- Strong understanding of ROAS, CAC, CTR, CPC, CPM, conversion rate, and other performance metrics
- Experience in campaign setup, monitoring, optimization, and reporting
- Knowledge of Google Analytics / GA4 and conversion tracking
- Strong MS Excel/Google Sheets skills
- Ability to analyze campaign data and derive actionable insights
- Basic understanding of landing pages, funnels, and conversion optimization
Communication
Strong written and spoken English skills
Soft Skills
You work well with the people around you, no ego, collaborative, and genuinely invested in the team winning. When you hit a blocker, you find a way through without waiting to be told what to do. You stay calm under pressure and handle difficult situations with maturity and good judgment. You catch what others miss, things do not slip through the cracks on your watch. And you
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