Digital Marketing Specialist - With International Exp

Peppermint is a robotics company based out of Pune (INDIA). Started in 2019 at SINE IIT Bombay, Peppermint Robotics has grown into a leader in commercial cleaning robots, industrial material handling robot and has its operations across 6 countries. Peppermint Robotics has teams based out of its offices in Pune (INDIA), Dubai (UAE) and Austin (USA) and is looking to add leaders and builders to its HQ team at Pune (INDIA) Job Overview: As a Digital Marketing Specialist, you will develop, implement, and optimize digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our industrial cleaning robot product lines. This role requires both strategic thinking and hands-on execution across multiple digital channels. Key Responsibilities: · Plan and execute digital marketing campaigns across channels including SEO/SEM, email, social media, and display advertising. · Manage and optimize the company website for performance, SEO, UX, and lead conversion. · Develop content strategies and work with designers, writers, and technical teams to create engaging content (blogs, videos, case studies, infographics, etc.) tailored to our industrial and B2B audience. · Monitor, analyse, and report on campaign performance using tools such as Google Analytics, HubSpot, or equivalent platforms. · Conduct keyword research and implement on-page/off-page SEO best practices. · Manage and grow the company's social media presence (LinkedIn, YouTube, X, etc.). · Coordinate with sales teams to align marketing efforts with lead generation and conversion goals. · Support product launches, trade shows, and virtual events through digital promotion strategies. · Stay up-to-date with digital marketing trends, industrial automation technology, and competitor strategies.