Location: Remote in U.S
Reports to: VP Brand/CEO
Role type: Full-time employee
Nice to meet you!
Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self. Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.
What we’re proud of:
- Remote-first, flexible, and human: We’re a fully remote-first team that values ownership, balance, and trust. Pepper is built for people who want to do their best work from wherever they thrive. Without sacrificing connection, collaboration, or career growth.
- Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness. People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow.
- Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated. Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving. Joining Pepper means using your work to make the world a little more comfortable, confident, and kind.
This is where you come in.
Pepper is looking for an ambitious, creative and organized Brand & Integrated Marketing Manager to drive, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns, content, and product launches. You’ll help grow Pepper’s community and establish Pepper as a beloved, culturally relevant, and inspiring global brand in a way that’s unequivocally Pepper: Confident, Warm, Clever.
The Brand & Integrated Marketing Manager will impact Brand Awareness, Content Performance and Customer Demand Creation across channels through developing share-worthy and powerful content, activations, partnerships, and launches. This role will have a huge role in shaping how Pepper shows up in the world, with the opportunity to positively impact millions of women and how they show up in the world.
Responsibilities
1. Integrated Campaign Strategy & Execution
- Manage the end-to-end planning and execution of integrated campaigns and GTM across all channels (ads, email, site, social etc) to ensure seamless coordination from clear creative briefs to seamless final execution
- Define, build, and drive the annual integrated marketing calendar that meets sales plans and brand goals
- Partner closely with Project Management to set GTM processes and timelines and ensure on-time and successful execution
- Support on the ground as needed for content creation, campaign shoots and experiential activations
2. Brand Growth, Storytelling & Cultural Relevance
- Ideate and initiate community-first campaigns, storytelling, partnerships, collaborations and activations to increase engagement and awareness
- Translate brand vision into actionable strategies that drive increased awareness, organic reach, and brand affinity
- Collaborate closely with Social to develop high quality UGC to fuel integrated marketing calendar plan and ad creative
- Collaborate with PR and paid influencer marketing efforts to drive coverage of key launches
3. Performance, Insights & Optimization
- Measure and track campaign results and brand marketing KPIs, owning campaign and launch recaps and recommendations to optimize
- Deliver customer insights through data, research, interviews, and surveys to inform strategies
- Own campaign and launch recaps, delivering insights and recommendations to optimize future performance
- Translate performance data into actionable strategy across channels
4. Cross-Functional Leadership & Marketing Operations
- Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
- Collaborate with cross-functional teams across digital, marketing, merchandising, CX, planning to support evolving business priorities and goals
- Leads cross-functional alignment across digital, social, CX, merchandising, and planning teams to deliver integrated campaigns