About the role
About Us:Paytm is Indias leading digital payments and financial services company , which is focused on driving consumers and merchants to its platform. The company offers a wide range of products and services including mobile payments , ecommerce , financial services and cloud services. Paytm has over 100 million monthly active users and over 11 million merchants across the country.Role Description:As a Paytm Ads Ops ( Monetization ) , you will be responsible for:- Campaign Management - Manage end to end digital advertising campaigns including setting up campaigns , monitoring performance , optimizing campaigns and reporting on performance.- Audience Targeting - Define and implement effective audience targeting strategies to drive campaign performance.- Creative Management - Work with the creative team to develop effective ad creatives.- Data Analysis - Analyze campaign performance data to identify opportunities for improvement and provide recommendations.- Relationship Management - Manage relationships with internal stakeholders and external agencies to enable seamless campaign execution.Ideal Candidate Profile:- 3-5 years of experience in digital advertising campaign management.- Strong understanding of audience targeting, ad serving, tracking and reporting tools.- Hands-on experience in using audience targeting tools like Google Ads, Facebook, Twitter, etc.- Proficient in campaign performance analysis and data-driven decision making.- Good communication and presentation skills to work with internal and external stakeholders.
About the company
Paytm is India's leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform. The company offers a wide range of products and services including mobile payments, ecommerce, financial services and cloud services. Paytm has over 100 million monthly active users and over 11 million merchants across the country.
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