Website:
highcommerce.in
Job details:
Company Description High Commerce is dedicated to helping businesses reach new heights by enhancing visibility, optimizing growth, and driving measurable results. The team specializes in navigating complex digital algorithms and turning them into practical opportunities for clients. With a strong focus on mutual success, High Commerce refines product appeal, expands reach, and unlocks brand potential through tailored strategies. By combining innovation and a commitment to excellence, the company ensures clients stand out and thrive in competitive markets. High Commerce fosters a collaborative environment where team members contribute directly to meaningful business outcomes.
Role Description The Pay-Per-Click (PPC) Manager In E-Commerce will manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks to drive traffic, conversions, and revenue. This full-time, on-site role based in Saraswati Vihar involves daily tasks including keyword research, bid management, ad copy creation, landing page coordination, and performance monitoring. The PPC Manager will analyze campaign data, prepare reports, and implement data-driven adjustments to improve return on ad spend. The role also requires close collaboration with marketing, design, and e-commerce operations teams to ensure ad messaging and targeting align with product strategy and brand guidelines. The individual will stay current with industry trends, platform updates, and best practices to continuously refine campaign performance.
Qualifications
- Strong PPC expertise, including campaign setup, keyword research, bid management, and A/B testing for e-commerce environments.
- Experience with major ad platforms (e.g., Google Ads, Meta Ads, other PPC networks) and associated tracking tools or dashboards.
- Proficiency in performance analysis, using analytics tools to interpret data, track KPIs, and optimize for conversions and ROAS.
- Ability to create effective ad copy and collaborate on landing page content that aligns with brand voice and conversion goals.
- Solid understanding of e-commerce funnels, product feeds, retargeting strategies, and audience segmentation.
- Strong communication and collaboration skills, with the ability to work closely with cross-functional teams on-site.
- Attention to detail, comfort with numbers, and a structured approach to testing, documentation, and reporting.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in an e-commerce-focused PPC role is highly beneficial; familiarity with SEO and broader digital marketing strategies is a plus.
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