Yield Manager

*This is a remote opportunity open to those located in, and legally eligible to work in, Canada. We do have an office located in Victoria, BC for those located here and interested in a hybrid opportunity*

Part of the Redbrick portfolio of companies, Paved is a newsletter advertising platform connecting publishers and advertisers. Paved’s premium marketplace gives publishers the ability to monetize their newsletter subscription base through relevant ad placements seamlessly integrated with top email service providers like Mailchimp, Kit, and Beehiiv. Brands, meanwhile, gain a direct line to targeted audiences through dedicated emails, sponsored placements, and blog integrations alongside trusted publishers. Redbrick is proud to be B Corp Certified and has been named one of Canada’s Top Small and Medium Employers for five years running.

One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.

Here are some of the things our team loves most about working at Paved:

• Highly competitive salary
• Attractive vacation, healthcare & benefits, including generous RRSP matching
• Monthly fitness reimbursements to support a healthy and active lifestyle
• State-of-the-art and centrally located office
• Flexible work hours and options to work remotely
• High-end hardware and equipment — in office and at home
• Autonomy and freedom to do your best work on your own terms
• Opportunities to learn and grow through professional development support, funding, and mentorship
• Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies

“Redbrick is flexible, offers great work/life balance, and cares about growth—both personal and professional.”

–Amee, Creative Director at Redbrick

What it means to be Yield Manager

We get it, you want to know what you’re signing up for before you apply, right? This is what you need to know. As a Yield Manager at Paved, you will play a critical role in maximizing revenue opportunities for our publishers and advertisers through data analysis, optimization strategies, and the use of advanced ad technology. As an individual contributor working closely with the VP of Operations, you will help identify areas of opportunity for yield improvement, optimize ad inventory, and ensure that our monetization strategies are performing at their best. You will be a key player in the ad tech ecosystem, helping Paved stay ahead of the competition with cutting-edge strategies and best practices.

Key Responsibilities:

• Optimize Yield: Continuously monitor and optimize ad inventory to maximize revenue, ensuring that CPMs (cost per thousand impressions) are optimized without compromising user experience, while balancing the needs of both publishers and advertisers on the ad network.
• Data Analysis: Analyze ad performance data to identify trends, patterns, and areas of improvement in ad monetization. Generate insights to improve yield and support data-driven decision-making.
• Multivariate Testing: Design, implement, and analyze multivariate tests to analyze new monetization strategies, targeting algorithms, and ad formats. Use results to refine approaches and improve overall performance.
• Forecasting & Reporting: Develop and maintain reports on yield performance in Metabase and other business intelligence tools, providing actionable insights to both the Operations and Sales teams. Work closely with other stakeholders to communicate optimization strategies and their impact on revenue.
• Collaboration: Collaborate with the Product and Engineering teams to identify new features or product enhancements that can improve yield optimization strategies.
• Market Research: Stay current on trends in ad tech, supply-side platforms (SSPs), demand-side platforms (DSPs), and other related technologies to ensure Paved is using the most effective monetization strategies.
• Client Support: Provide insights and recommendations to the client-facing teams to help them achieve their ad revenue goals. Help ensure that campaigns are running smoothly and are optimized for maximum yield.
• Inventory Management: Help manage and prioritize available ad inventory across multiple channels and devices to maximize fill rates while maintaining performance quality.
• Technical Expertise: Use knowledge of ad tech platforms, programmatic advertising, and ad exchanges to manage and optimize the bidding process, ensuring that advertisers are getting the best value for their ads.

After 1 week

• Gain a clear understanding of Paved’s ad tech stack, including our integrations on both the supply and demand sides.
• Meet with key stakeholders in operations, sales, and engineering to pain points, expectations, and workflow.
• Access and explore Metabase dashboards and reports to understand what data is being tracked and how performance is measured.
• Become familiar with the Paved platform.

After 1 month

• Audit and document current yield strategies and identify quick wins for optimization.
• Deliver a report outlining two or three areas for improvement.
• Design and launch initial multivariate tests in collaboration with other teams.
• Identify reporting or visibility gaps in our business intelligence suite or dashboards.

After 6 months

• Implement and document a system for ongoing yield optimization that includes any necessary testing frameworks, rules, and a cross-team SOP.
• Contribute to product or feature ideas based on your optimization insights.
• Build a reporting cadence that communicates yield performance clearly to operations and sales for the purpose of decision-making.
• Become our internal go-to expert for yield performance, regularly consulting for strategy, troubleshooting, and optimization support.
• Establish benchmarks and develop a roadmap for long-term optimization improvements.

What we would like to see in you

Every Redbricker has three things in common: We’re curious, passionate, and good-humoured. We try our best to balance hard work with good, old-fashioned fun. As a Yield Manager at Paved, there are extra specialties we’re on the lookout for:

• 3+ years of experience in yield optimization, ad operations, or a related role within the ad technology industry OR 5+ years of experience in a data-focused role (such as Business Intelligence Analyst, Data Analyst, or Revenue Analyst) with strong exposure to digital advertising, monetization strategies, or media analytics.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency in programmatic advertising platforms and technologies.
• Experience working with business intelligence tools and writing SQL queries to analyze data.

Redbrick and Paved are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. If you’d like to join us and help build a disruptive company where we are all proud to belong, here are the next steps to becoming Redbrick’s next Yield Manager at Paved:

1. Apply with your cover letter and resume.
2. Take this opportunity to tell us your story and why you’d be a good fit for our team.

If you need accommodations during the hiring process, please reach out to us at accommodation.request@rdbrck.com. We’re here to support your success.

Redbrick and Paved are headquartered on the traditional Coast Salish territory, and we respectfully acknowledge the Lekwungen and W̱SÁNEĆ People of this region. With gratitude, we live, work, and care for this beautiful land.