Senior Product Manager (Growth)

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.

The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

Key Responsibilities:

Drive Subscription Renewals:

• Own the key metric of subscription renewals and develop strategies to improve it;
• Analyze the data to identify levers and implement initiatives that impact on renewals;

Optimize Cancellation Flow:

• Redesign the cancellation process to reduce churn;
• Implement off boarding strategies that use comprehensive tactics for users to stay;

Improve Web-to-App Login Rate:

• Identify barriers preventing users from accessing the app after purchasing on the web;
• Develop and implement strategies to enhance the user journey from web to app, ensuring a seamless experience;

Data Analysis and Insights:

• Build growth models to identify opportunities for increasing renewals;
• Discover correlations between user attributes and payment data affecting subscription retention;

Cross-Functional Collaboration with Customer Support:

• Work closely with the customer support team to understand customer behavior through support channels;
• Collaborate to develop effective solutions and processes that reduce cancellations and improve customer satisfaction;

CRM and Communication Management:

• Partner with CRM teams to configure and test win-back campaigns;
• Manage and optimize transactional emails and communications that directly influence renewals;

Market Research and Best Practices:

• Stay updated on industry best practices regarding subscription renewals and cancellations.
• Implement strategies that balance effective retention tactics with customer satisfaction;
• Ensure compliance with all relevant regulations and ethical standards in subscription management;

Experience and Qualifications:

• 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses;
• Proven ability to reduce churn and drive subscription renewals through targeted strategies;
• Experience in optimizing customer journeys, particularly cancellation flow;
• Strong skills in analyzing user behavior and payment data to derive actionable insights;
• Data-driven decision-maker with a strong analytical background;
• Proficiency in building and working with growth models;
• Expertise in A/B testing and implementing successful win-back campaigns;
• High level of collaboration and leadership abilities, working effectively with cross-functional teams;
• Familiarity with subscription compliance standards and industry best practices is a plus;

About You:

• Results-driven with a passion for solving complex challenges in fast-moving environments;
• Committed to creating exceptional user experiences that also boost monetisation metrics;
• A proactive, innovative thinker who iterates quickly based on insights and feedback;
• Skilled in combining data-driven strategies with creative problem-solving;
• Collaborative leader who aligns cross-functional teams toward shared goals;
• Strong intuition for identifying growth opportunities and influencing key metrics;
• Confident and clear communicator with the ability to influence and align teams at all levels;
• Dedicated to continuous improvement and staying ahead of subscription industry trends.

Application Review Process:

CV and Case Review

HR Screening

Manager Interview

Test Assignment

Growth Team Interview

Perks and Benefits:

• Competitive salary package commensurate with experience, plus stock options;
• The equipment you need to do your job;
• A premium Palta Family subscriptions (Simple, Flo, Zing etc.);
• 21 days annual leave, plus bank holidays;
• Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.