Website:
amrapali.org.in
Job details:
🔥Job Title: Paid Media Strategist (B2B SaaS/DTC)
đź’ĽExperience Required: 4 to 6 Years
đź’ŽAnnual CTC Budget: 10-24 LPA
đź“ŤLocation: Gurgaon
⚠️MANDATORY CRITICAL MATCH CRITERIA (READ FIRST):
- Experience: 4 to 6 years of dedicated experience in Paid Media/Performance Marketing. A stable career history with no excessive job-hopping is strictly required.
- Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- Core Skills: Hands-on experience executing: Campaign Strategy & Architecture, Meta Ads Management, Google Ads (Search/Display/YouTube), A/B Testing Frameworks, and Performance Analysis.
- Software/Tools: Working proficiency in Meta Ads Manager, Google Ads Platform, Google Analytics, and professional reporting/dashboards.
- Communication: Exceptional English skills for mandatory daily technical coordination syncs with global stakeholders.
- Logistics: 100% strictly WFO model.
➡️Position Overview You will own the end-to-end paid media strategy across Meta and Google Ads, translating platform performance into clear, actionable insights for clients. This role balances high-level campaign architecture with tactical execution, mentorship, and structured testing to drive measurable outcomes.
âś…Core Responsibilities
- Platform Strategy: Design and manage complex campaign structures, budget allocations, and scaling strategies across Meta and Google Ads.
- Testing Roadmaps: Develop and execute rigorous A/B testing frameworks for creative, audience, and platform formats.
- Client Leadership: Lead weekly performance syncs, articulating complex platform decisions and trade-offs to multi-stakeholder client teams.
- Performance Analysis: Interpret granular data to identify trends, optimize ROAS/CPA, and pivot strategies based on performance fluctuations.
- Team Mentorship: Review campaign structures and test plans, providing actionable feedback to elevate the quality of work within the pod.
How to Apply 🚨 Please click the "Apply" button directly on this platform and ensure you accurately complete the mandatory screening questions. Applications with incomplete screening responses or profiles failing to meet the baseline experience metrics will be filtered out by our system.
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