Website:
pickyourhire.com
Job details:
Location: Lucknow
💼 Experience: 2–5 Years
💰 Salary: 40k+
🕒 Employment Type: Full-Time
Immediate Joiners Preferred
About the Role
We are hiring for one of our esteemed clients and are looking for a Paid Media Specialist with 2–5 years of experience in managing Google Ads and Meta Ads campaigns.
The ideal candidate should have hands-on experience in driving D2C sales, lead generation, and optimizing campaigns using data-driven strategies.
Candidates with experience in a Digital Marketing Agency /IT Agency will be preferred.
Key Responsibilities
- Plan, execute, and optimize Google Ads & Meta Ads campaigns.
- Drive D2C sales and lead generation through paid campaigns.
- Manage Search, Display, Shopping, Performance Max, YouTube, Meta Lead Ads, and Retargeting campaigns.
- Implement tracking using GA4, GTM, Meta Pixel, and Google Ads Conversion Tracking.
- Monitor KPIs including ROAS, CPL, CPA, CTR, CPC, and Conversion Rate.
- Conduct A/B testing to improve campaign performance.
- Analyze campaign data and prepare performance reports.
- Manage advertising budgets and maximize ROI.
Required Skills
✔ 2–4 years of Performance Marketing/Paid Media experience
✔ Strong expertise in Google Ads & Meta Ads
✔ Hands-on experience with GA4, GTM & Meta Pixel
✔ Excellent analytical and reporting skills
✔ Ability to manage multiple campaigns simultaneously
Preferred
- Experience in a Digital Marketing Agency /IT Agency
- Exposure to D2C, SaaS, IT Services, Healthcare, Education, or Real Estate campaigns
- Google Ads & Meta Blueprint Certifications are a plus
Click on Apply to know more.