Janitri
Website:
janitri.in
Job details:
📍 Location: HSR Layout, Bangalore (Work from Office)
💼 Role Type: Full-Time
💰 Salary: ₹6–7 LPA
📈 Experience: 1–2 Years
At Janitri, we are building technology that helps monitor mothers and newborns at home. As we scale our D2C business, we are looking for a Paid Media Specialist who can drive performance marketing across multiple platforms and help us grow our e-commerce sales.
If you love performance marketing, data-driven growth, and scaling campaigns, this role is for you.
Role Objective
Own and execute performance marketing campaigns across Meta, Google, Amazon, and marketplaces to drive customer acquisition, revenue growth, and ROI for Janitri’s D2C business.
You will work closely with the Marketing Head to build scalable acquisition engines.
Key ResponsibilitiesPerformance Marketing Execution
- Plan, launch, and optimize Meta Ads (Facebook & Instagram) campaigns
- Manage Google Ads (Search, Display, YouTube, Shopping) campaigns
- Manage Amazon Ads including Sponsored Products and Sponsored Brands
- Run performance campaigns for D2C website and marketplace sales
Campaign Optimization
- Monitor campaign performance daily and optimize for ROAS, CAC, and conversions
- Conduct A/B testing for creatives, audiences, and landing pages
- Identify winning audiences, ad formats, and growth opportunities
E-commerce Sales Growth
- Drive revenue through performance marketing
- Optimize conversion funnel from ad → landing page → checkout
- Support product launches, promotional campaigns, and seasonal offers
Data & Reporting
- Track key metrics including CPA, ROAS, CTR, conversion rates
- Create weekly performance reports and optimization plans
- Use insights to continuously improve campaign efficiency
Creative Collaboration
- Work with the design and content team to develop high-performing ad creatives
- Suggest creative hooks, messaging, and formats that drive conversions
Ideal Candidate
We’re looking for someone who:
- Has 1–2 years of experience in performance marketing
- Has managed Meta Ads and Google Ads campaigns
- Has experience running e-commerce sales campaigns
- Understands ROAS, CAC, and conversion optimization
- Has basic understanding of Amazon Ads
- Is comfortable analyzing campaign data and making optimization decisions
Technical Skills
- Meta Ads Manager
- Google Ads
- Amazon Ads (basic understanding preferred)
- Google Analytics
- Conversion tracking & attribution
- Performance marketing dashboards
Why Join Janitri?
- Work on a mission-driven maternal & newborn health brand
- Own real revenue-driving campaigns
- Opportunity to grow into a Performance Marketing Lead role
- Work closely with leadership and build a high-impact growth engine
Click on Apply to know more.