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Job details:
Paid Media Specialist – Google Ads & Meta Ads
Location: Remote / India Preferre
dShift: Night Shift (aligned with U.S. working hours
)Experience: 3–5 Year
sEmployment Type: Full-Tim
e
About the Ro
leOur client is looking to hire a hands-on and performance-driven Paid Media Specialist to manage Google Ads and Meta Ads across two Shopify-based businesses — one focused on DTC e-commerce and another operating in the B2B industrial/OEM parts spac
e.The ideal candidate should be comfortable independently managing paid media strategy, execution, optimization, reporting, and creative coordination across both account
s.
Key Responsibilit
ies
Google
- AdsManage and optimize Standard Shopping, Performance Max, and Search campa
- ignsBuild structured Search campaigns with proper keyword segmentation and ad gr
- oupsConduct weekly search term analysis and negative keyword optimiza
- tionMonitor and validate conversion tracking accu
- racyImplement and maintain UTM tagging best pract
- icesOptimize campaigns using tROAS, tCPA, and Maximize Conversions bidding strate
- giesAnalyze campaign performance and recommend scaling opportuni
ties
Meta Ads (Facebook & Insta
- gram)Manage Advantage+ Shopping camp
- aignsCreate and optimize Catalog Sales / DPA campaigns integrated with Sh
- opifySet up and maintain Meta Pixel and Conversion
- s APIBuild retargeting funnels, custom audiences, and lookalike audi
- encesCoordinate creative testing across image, carousel, and video fo
- rmatsContinuously test audience, creative, and funnel perfor
mance
Reporting & Communi
- cationShare weekly performance reports for each a
- ccountReport using conversion value, ROAS, and Shopify revenue vali
- dationCommunicate major campaign changes, budget shifts, and restructures before implemen
- tationWork closely within a small-team environment with high ownership and accounta
bility
Required Experience &
- Skills3–5 years of hands-on experience managing live Google Ads and Meta Ads a
- ccountsExperience managing Shopify-integrated ad a
- ccountsStrong understanding of both DTC e-commerce and B2B paid media
- funnelsComfortable owning campaigns end-to-end, not just reporting or an
- alyticsStrong analytical and optimization
- mindsetExcellent communication and reporting
skills
Preferred Ex
- perienceExperience in B2B, industrial, OEM parts, or technical product m
- arketingExperience working with U.S.-based e-commerc
- e brandsFamiliarity with attribution challenges and cross-platform r
eporting
Preferred Certi
- ficationsGoogle Ads Certifications (Search, Shopping, Mea
- surement)Meta Blueprint Cert
ification
Ideal Candida
te ProfileWe are looking for someo
- ne who is:Hands-on and executi
- on-focusedComfortable making decisions and ownin
- g outcomesDetail-oriented with strong commercial und
- erstandingProactive in identifying optimization opp
- ortunitiesComfortable working in a lean, fast-moving environment rather than a large ag
ency setup
Click on Apply to know more.