P.Labs Ventures
Website:
plabsventures.com
Job details:
Company Description P.Labs Ventures is a 8-year-old marketing consultancy, headquartered in Gurgaon. We believe our teams should have a high sense of accountability and urgency—a get the job done attitude, no matter where you are. We work with clients across a range of industries and are in the second pivot of the organization—from being a gaming-focused agency. As we evolve, our services portfolio has also grown and evolved. We're the right organization for someone looking to learn every single day because no two days are the same. We offer a strong work-life balance while getting stuff done for clients around India and parts of the world, too.
Applicants can expect a dynamic environment focused on experimentation, problem-solving, and measurable impact.
Role Description The Paid Media Manager is a full-time, on-site role based in Ghatkopar, Mumbai. This role is responsible for
- Conduct campaign and account audits during client onboarding.
- Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
- Implement standardized naming conventions for consistency.
- Develop and implement data-driven campaign strategies aligned with business goals.
- Research target audiences and platform suitability.
- Create media plans using client data, competitor insights, and industry trends.
- Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
- Optimize for key metrics like CTR, CPA, and ROAS.
- Lead, mentor, and manage a team of Performance Marketing Executives, providing guidance on campaign strategy, execution, optimization, and best practices.
Key Skills
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
- Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio
- Strong understanding of bid strategies, audience segmentation, and campaign optimization.
- Excellent communication skills—both written and verbal.
- Ability to analyze campaign performance data and generate actionable insights.
- Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
- Ability to work with cross-functional teams to align marketing strategies with business goals.
- Strong project management skills, with the ability to handle multiple accounts and campaigns.
Location- Ghatkopar, Mumbai (on-site)
Click on Apply to know more.