zouma consulting services - apac
Website:
zouma.ai
Job details:
Job Summary:We are seeking a highly skilled and results-driven Senior Paid Media Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have extensive experience managing large advertising budgets, optimizing campaign performance, and driving measurable ROI across multiple digital channels.
Key Responsibilities:- Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
- Manage and scale high-budget campaigns (monthly budgets in the range of ₹10L+ or equivalent) with a strong focus on ROI and performance
- Conduct in-depth keyword research, audience targeting, and competitor analysis
- Monitor campaign performance, analyze KPIs, and implement data-driven optimizations
- Perform A/B testing on ad creatives, copies, landing pages, and targeting strategies
- Optimize campaigns for key metrics such as CPA, ROAS, CTR, and conversions
- Collaborate with design and content teams to develop high-performing creatives
- Track and report performance using tools like Google Analytics, Google Tag Manager, Meta Business Manager
- Ensure proper tracking implementation (pixels, conversion APIs, UTM parameters)
- Stay updated with the latest trends, algorithm changes, and best practices in paid media
Required Skills & Qualifications:- Minimum 5+ years of hands-on experience in paid media marketing
- Strong expertise in Google Ads and Meta Ads platforms
- Proven experience in handling large-scale advertising budgets
- Deep understanding of campaign structure, bidding strategies, and audience segmentation
- Proficiency in analytics tools like Google Analytics (GA4), Tag Manager, Data Studio
- Strong analytical mindset with the ability to interpret data and generate insights
- Experience with conversion tracking, attribution models, and performance optimization
- Excellent communication and reporting skills
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