Vrinsoft Technology Pvt. Ltd.
Website:
vrinsofts.com
Job details:
Company Description
Vrinsoft Technology Pvt. Ltd. is a leading technology company with over 15 years of experience in delivering innovative digital solutions. With a team of 200+ skilled professionals, we specialize in mobile app development, custom software, AI-powered products, and enterprise platforms across industries such as fintech, healthcare, retail, and logistics. Having completed over 2,000 projects, we cater to clients ranging from startups to Fortune 500 companies across North America, Europe, the Middle East, and Australia. Recognized by industry authorities like GoodFirms and Clutch, we take a collaborative approach to bring visionary concepts to life and deliver measurable results.
Role Description
This is a full-time, on-site role for a Paid Media Executive, based in Ahmedabad. The role involves managing media planning and purchasing strategies to optimize advertising campaigns. The Paid Media Executive will develop, execute, and analyze performance-driven paid media strategies while collaborating with the social media and marketing teams. Responsibilities also include monitoring campaign budgets, creating reports, and recommending campaign improvement strategies based on data analysis.
PPC Executive
Roles and Responsibilites
-At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team in PPC department.
-Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
-Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).
- Use insights to recommend actions or strategy shifts.
-Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.
-Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.
-Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.
-Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals. Good copywriting and understanding of IT customer psychology.
Required skills and experience
-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.
-PPC Experience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.
-Ability to blend quantitative data with qualitative data to optimize campaign performance
-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.
Qualifications
- Strong expertise in Media Planning and campaign performance optimization
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Effective Communication and Writing skills for creating compelling ad copy
- Analytical skills to track and measure campaign performance
- Prior experience in managing paid media campaigns is a plus
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- Ability to adapt to a fast-paced environment and work independently
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