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Job Type: Freelance / Contract (Retainer-Based)
Experience Required: 1+ Years
Location: Remote, India
About the RoleBrandcliqs is looking for a results-driven Ads Specialist to manage and optimize paid advertising campaigns across Google and Meta platforms. This is a freelance, retainer-based opportunity ideal for professionals who can deliver performance-focused digital marketing strategies and measurable ROI.
Key Responsibilities- Plan, execute, and manage paid ad campaigns on Google Ads and Meta Ads (Facebook & Instagram)
- Develop data-driven advertising strategies aligned with client objectives
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor campaign performance and optimize for conversions, CTR, and ROI
- Create and test ad creatives, copies, and landing page suggestions
- Manage budget allocation and bid strategies effectively
- Generate performance reports with insights and actionable recommendations
- Stay updated with latest trends, tools, and algorithm changes in digital advertising
Requirements- Minimum 1+ year of hands-on experience in Google Ads and Meta Ads
- Proven track record of managing successful ad campaigns
- Strong understanding of digital marketing strategy and funnel optimization
- Experience with analytics tools like Google Analytics, Ads Manager insights, etc.
- Ability to interpret data and make strategic decisions
- Good communication and reporting skills
- Self-driven and able to manage multiple client accounts independently
Preferred Skills- Experience in A/B testing and conversion rate optimization
- Knowledge of landing page optimization tools
- Basic understanding of SEO and overall digital marketing ecosystem
Click on Apply to know more.