Vaidam Health
Website:
vaidam.com
Job details:
Company Description
Established in 2016, Vaidam Health is a globally recognized healthcare platform connecting patients with top doctors and trusted hospitals for seamless medical treatment. ISO-certified and accredited by NABH for quality patient care, Vaidam Health boasts a network of over 500 leading hospitals and more than 8,000 expert doctors across 10+ medical destinations, including India, Turkey, Thailand, UAE, and Germany. As a world leader in medical travel assistance, Vaidam has successfully supported over 100,000 patients from 125+ countries. The company also organizes medical camps in various countries, enabling patients to consult senior doctors for pre-treatment and post-treatment care in their home countries.
Role Description
The Paid Media Ads Specialist will oversee and manage paid advertising campaigns across multiple digital platforms, ensuring optimal performance and return on investment. Daily responsibilities include creating and optimizing ads, conducting keyword research, analyzing campaign performance, preparing reports, and collaborating with the marketing team to align paid media strategies with overall objectives. This is a full-time, on-site role based in Gurugram.
Qualifications
- Proficiency in Paid Search Advertising, Display Advertising, and Social Media Advertising
- Strong skills in Pay-Per-Click (PPC) Strategy, Campaign Optimization, and A/B Testing
- Experience in Data Analysis, Performance Tracking, and Reporting for ad campaigns
- Familiarity with Digital Marketing, Marketing Automation, and Ad Platform Management
- Effective Communication and Collaboration skills to work with internal teams
- Proficiency in analytics tools such as Google Analytics and other ad performance measurement platforms
- Bachelor’s degree in Marketing, Analytics, Business, or a related field is preferred
- Prior experience in the healthcare or medical tourism industry is a plus
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