Website:
mesmerizeindia.com
Job details:
About Mesmerize India:
Mesmerize India is a D2C premium spiritual and designer jewelry brand, blending modern aesthetics with deep-rooted cultural symbolism. Our collections are crafted to inspire, empower, and connect — offering jewelry that’s as meaningful as it is beautiful. With a fast-growing digital presence and a loyal community, we’re on a mission to lead the spiritual-luxe jewelry space in India.
Position Overview:
We are looking for a strategic, creative, and performance-focused Content Strategist to lead and align the brand’s content initiatives across paid media and organic channels. This role involves deep collaboration, innovative thinking, and a strong grasp of digital storytelling, performance metrics, and content trends.
Key Responsibilities:
Paid Media Content Strategy
- Plan and develop content tailored to performance goals across platforms like Meta, Google, YouTube, and more.
- Partner with the performance marketing team to ideate and execute high-converting creatives.
- Analyze campaign data and continuously refine creative direction to improve ROI.
Social Media Strategy
- Own the content strategy and calendar for Instagram, Facebook, LinkedIn, and emerging platforms.
- Build content narratives that support launches, campaigns, and brand storytelling.
- Monitor digital trends and identify timely opportunities for engagement.
Cross-Team Collaboration
- Work closely with the graphic designers, photographer, performance marketing head, and social media team to bring content ideas to life.
- Ensure all content is aligned with brand voice, visual language, and business objectives.
- Oversee content production timelines to meet campaign deadlines and product drop schedules.
Strategic Planning & Insights
- Use data and insights to guide storytelling and creative decisions.
- Present ideas, strategies, and performance reports to the Co-Founder and internal stakeholders.
- Maintain content consistency across touchpoints while innovating with new formats and ideas.
Who You’ll Work With:
- Graphic Designers – for visual development of content and campaign creatives
- Performance Marketing Head – to align content with paid media and ROI goals
- Photographer – to conceptualize and direct product/lifestyle shoots
- Social Media Team – to ensure timely publishing, engagement, and community management
- Co-Founder – for overall brand alignment and strategic direction
Bonus Skills (Nice to Have):
- Proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro)
- Understanding of basic cinematography and visual storytelling principles
- Hands-on experience with videography for product or campaign shoots
- Familiarity with design tools like Canva, Figma, or Adobe Creative Suite
What We’re Looking For:
- 3–5 years of experience in content strategy (preferably with D2C, fashion, or lifestyle brands)
- Strong understanding of digital platforms, especially paid media and social
- Excellent storytelling, collaboration, and communication skills
- Data-driven approach with a creative mindset
- Passion for aesthetics, spirituality, and premium branding is a big plus
Why Join Us:
- Be part of a high-growth premium D2C brand shaping a unique niche
- Collaborate with a passionate and skilled creative + marketing team
- Work directly with the leadership team on high-impact projects
Click on Apply to know more.