Paid Ads Specialist

Website: theinsigniac.com
Job details:

Company Description

The Insignia Consultant ( www.theinsigniac.com ) is dedicated to helping businesses grow through cutting-edge digital marketing strategies. Our expert team specializes in SEO, social media marketing, PPC advertising, content marketing, and web design to ensure your brand thrives in the competitive digital world. We pride ourselves on delivering measurable outcomes and fostering long term client relationships.

Role Description

This is a full-time, on-site role for a Paid Ads Specialist based in Nagpur. The Paid Ads Specialist will develop, execute, and optimize paid advertising campaigns across various digital platforms. The role includes monitoring ad performance, managing budgets, conducting keyword research, and analyzing data to enhance campaign effectiveness.

Qualifications

• Expertise in Paid Advertising Platforms including Google Ads, Facebook Ads, and other social media advertising tools
• Strong skills in Keyword Research, Campaign Optimization, and Budget Management for digital ad campaigns
• Experience with Performance Metrics Analysis, A/B Testing, and Reporting to optimize ad spend and effectiveness
• Familiarity with Digital Marketing principles and the ability to align ads with broader marketing strategies
• Proficiency in tools like Google Analytics and other analytics software
• Commitment to staying updated on the latest digital advertising trends and platform updates
• A Bachelor's degree in Marketing, Business, Communications, or related field; relevant certifications (e.g., Google Ads Certification) are a plus
• Strong problem-solving abilities with attention to accuracy and detail

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