FlexiBees
Website:
flexibees.com
Job details:
Job Overview
We are seeking a performance-driven and analytical Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple online channels that include marketplaces. The ideal candidate will be responsible for driving brand awareness, website traffic, lead generation, and online sales through data-driven marketing strategies. This role requires strong expertise in paid advertising, SEO, analytics, and campaign optimization.
Key Responsibilities
1. Paid Advertising
* Plan and manage paid campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels that includes the relevant marketplaces such as amazon, flipkart and other quick commerce platforms such as zepto, blinkit etc.
* Monitor campaign budgets, bidding strategies, and ROI
* Conduct A/B testing to improve ad performance
* Optimize campaigns to achieve target CPA, ROAS, or revenue goals
2. Search Engine Optimization (SEO)
* Implement on-page and off-page SEO strategies
* Conduct keyword research and competitor analysis
* Monitor website rankings and organic traffic
* Coordinate with content and web development teams for SEO improvements
3. Content & Social Media Marketing
* Support content strategy aligned with business goals
* Manage digital campaigns across social media platforms
4. Analytics & Reporting
* Track, analyze, and report digital marketing performance metrics
* Use tools like Google Analytics, Search Console, and ad dashboards
* Provide insights and recommendations for continuous improvement
* Prepare weekly and monthly performance reports
Candidate should have:
1) Strong knowledge of Google Ads, Meta Ads, and analytics tools
2)Experience with SEO tools and keyword research platforms
3) Proficiency in Google Analytics and reporting tools
4) Strong analytical mindset and problem-solving skills
5) Excellent communication and coordination abilities
Click on Apply to know more.