GoComet
Website:
gocomet.com
Job details:
ABOUT GOCOMET
GoComet is a Series B logistics technology company helping global enterprises like Unilever, Honda, Tata, and Schneider Electric optimize freight spend, automate procurement, and build resilient supply chains.
We’re aggressively scaling our named-enterprise motion with a 4.2x growth engine. Our platform depth across procurement, planning, execution, and audit creates a quantifiable ROI narrative that competitors struggle to match.
THE ROLE
You will own GoComet’s entire paid media engine — from strategy and execution to optimization and reporting.
As GoComet scales enterprise pipeline aggressively, paid channels will play a critical role in account-based outreach, retargeting, and demand capture. This is a hands-on role where you will manage budgets, launch campaigns, and continuously optimize performance toward measurable pipeline impact.
KEY RESPONSIBILITIES
Campaign Strategy & Execution
- Own end-to-end paid media strategy across:
- Google Search
- LinkedIn
- Programmatic advertising channels
- Design and launch campaigns targeting enterprise ICPs across:
- CPG
- Automotive
- Pharma
- Industrial sectors
- Build ABM-aligned paid campaigns that complement outbound and organic growth initiatives.
Budget Management & Optimization
- Manage monthly paid media budgets with clear optimization toward:
- CAC
- MQL generation
- Pipeline contribution
- Continuously A/B test:
- Ad creatives
- Audience segments
- Bidding strategies
- Landing pages
- Report weekly on:
- Spend efficiency
- Pipeline sourced
- Opportunity influence
Cross-Channel Coordination
- Collaborate closely with content, design, and product marketing teams to ensure campaign assets are high-quality and aligned with messaging.
- Integrate paid intent signals into broader demand generation workflows, including:
- Retargeting
- Nurture programs
- ABM initiatives
Analytics & Reporting
- Build and maintain dashboards that connect paid spend directly to pipeline and revenue outcomes.
- Implement and manage:
- UTM structures
- Conversion tracking
- CRM integrations
WHAT SUCCESS LOOKS LIKE
- Paid channels contribute a meaningful share of enterprise pipeline within the first two quarters.
- CAC and MQL cost benchmarks are established and improve consistently quarter-over-quarter.
- A fully trusted attribution model connecting paid spend to closed revenue is operational and actively used by leadership.
WHO YOU ARE
- 4–7 years of hands-on paid media experience in a B2B SaaS environment.
- Proven success managing significant monthly budgets across platforms like Google and LinkedIn with measurable pipeline outcomes.
- Strong analytical capability with experience building:
- Attribution models
- Pipeline contribution dashboards
- Experience with marketing automation and CRM platforms such as:
- HubSpot
- Salesforce
- Familiarity with ABM platforms such as:
- 6sense
- Demandbase
- is a strong plus.
- Self-starter mindset with the ability to operate independently and manage agency relationships when needed.
WHY JOIN GOCOMET
- Own and scale the paid media function at a high-growth enterprise SaaS company with a clear ICP and strong product-market fit.
- Work alongside a high-performing marketing team with direct visibility into pipeline and revenue impact.
- Real budget, real autonomy, and real accountability — this is not a support role.
Click on Apply to know more.