HipHype Tech
Website:
hiphype.co
Job details:
Company Description The Institute of Human Reproduction (Goenka Nursing Home) is a leading IVF center in Guwahati, known for providing world-class fertility treatment with high success rates. The institute also offers comprehensive obstetrics, gynecology, and pediatric services, supporting patients through a wide range of reproductive and child health needs. Located in Bharalumukh, Guwahati, Assam, it serves a diverse patient base seeking specialized care for male and female infertility and related conditions. IHR emphasizes compassionate, evidence-based treatment and continuous improvement in clinical outcomes. The organization values collaboration, professionalism, and patient-centered service in all aspects of its work.
Role Description The Paid Ads (Google & Meta) Specialist will manage and optimize online advertising campaigns to drive qualified leads and enhance brand visibility for the institute. This contract, remote role involves planning and executing paid campaigns on Google Ads and Meta platforms, including audience targeting, keyword selection, ad creation, and budget management. The specialist will monitor campaign performance daily, analyze data, and implement adjustments to improve return on ad spend and conversion rates. Responsibilities include creating reporting dashboards, preparing regular performance reports, coordinating with internal stakeholders to align campaigns with marketing goals, and ensuring ads comply with healthcare advertising guidelines. The role also involves ongoing testing of creatives and messaging, as well as staying updated on platform changes and best practices.
Qualifications
- Strong expertise in managing and optimizing Google Ads and Meta (Facebook/Instagram) advertising campaigns, including search, display, and social formats.
- Proficiency in performance analysis using tools such as Google Analytics, Ads Manager, and other reporting platforms to track KPIs and conversions.
- Experience in campaign strategy, audience segmentation, and funnel optimization for lead generation in service-based or healthcare-related businesses.
- Ability to create clear, compliant ad copy and collaborate on creative assets that align with brand guidelines and regulatory requirements.
- Comfort with budget planning, bid strategies, A/B testing, and continuous optimization to improve ROI and reduce acquisition costs.
- Strong communication and collaboration skills, with the ability to work independently in a remote contract setting and meet deadlines consistently.
- Prior experience in healthcare, fertility, or medical services marketing is an advantage, along with familiarity with ethical advertising standards.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; relevant certifications (e.g., Google Ads, Meta Blueprint) are beneficial.
Project Information
Duration: 6 months
Project Budget: $700,000 - $1,000,000 USD
Monthly Fixed Salary: $3,000 - $6,000 USD
Bonus: Attractive performance-based commission
Candidate Requirements
Proficient in Google Ads and paid media channels
Ability to effectively manage large budgets
Experience in scaling and optimizing campaigns in international markets
Clear and proactive communication skills
Apply today — We look forward to connecting with you!
Click on Apply to know more.
