Velciti Consulting Engineers Pvt. Ltd
Website:
velciti.com
Job details:
Company Description
Velciti Consulting Engineers Private Limited has over 25 years of experience in Geophysical, Geotechnical, and Highway Consultancy services. The company specializes in soil and rock investigation, construction material testing, highway design and planning, and more. With expertise in analyzing soil and natural foundations, Velciti focuses on understanding soil parameters to ensure its optimal utilization. The organization prides itself on its unique approach to working with nature's creations, offering innovative solutions in the field of engineering and infrastructure development.
Paid Ads Executive – Job Description
We are looking for a results-driven and analytical *Paid Ads Executive* to plan, execute, and optimize paid advertising campaigns across digital platforms. The ideal candidate should have a strong understanding of digital marketing strategies, audience targeting, campaign optimization, and performance analysis to drive lead generation and brand awareness.
Roles & Responsibilities
* Plan, create, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
* Monitor campaign performance and optimize ads to improve reach, engagement, leads, and ROI.
* Conduct keyword research, audience targeting, and competitor analysis.
* Prepare ad copies, creatives, and campaign strategies aligned with marketing goals.
* Track campaign budgets and ensure cost-effective ad performance.
* Generate performance reports and analyze metrics such as CTR, CPC, CPM, conversions, and ROAS.
* Coordinate with the creative and marketing teams for ad creatives and campaign execution.
* Stay updated with digital advertising trends, algorithm changes, and platform updates.
* Assist in lead generation and online brand promotion activities.
Skills & Qualifications
Skills Required
* Good knowledge of Google Ads and Meta Ads Manager.
* Understanding of audience targeting, retargeting, and campaign optimization.
* Basic knowledge of SEO, digital marketing, and lead generation strategies.
* Strong analytical and problem-solving skills.
* Ability to interpret campaign data and performance metrics.
* Good communication and reporting skills.
* Knowledge of A/B testing and conversion tracking is an added advantage.
* Ability to manage multiple campaigns and meet deadlines.
Qualifications
* Bachelor’s degree in Marketing, Digital Marketing, Business Administration, MBA, or a related field.
* Freshers or candidates with 0–2 years of experience can apply.
* Certifications in Google Ads or Meta Ads are an added advantage.
* Experience in handling ad campaigns for brands or businesses is preferred.
Preferred Tools
* Google Ads
* Meta Ads Manager
* Google Analytics
* Google Tag Manager
* LinkedIn Campaign Manager
* Canva
* Microsoft Excel / Google Sheets
Click on Apply to know more.