DigiDir- Leading Digital Marketing Agency in Noida (Delhi NCR), India
Website:
digidir.com
Job details:
Job DescriptionLocation: Noida (On-site)
Experience Required: 2+ Years
Industry Preference: Digital Marketing Agency Background (Mandatory/Strongly Preferred)
Employment Type: Full-Time
Role OverviewWe are hiring a Performance Marketing Expert with strong agency experience who has managed multiple client accounts, handled significant ad budgets, and delivered consistent ROI.
This is not a junior role. We are looking for someone who understands performance strategy, scaling frameworks, attribution models, and client communication — not just campaign setup.
Key Responsibilities1. Performance Strategy & Execution- Plan, execute, and optimize campaigns on:
- Meta Platforms (Facebook & Instagram Ads)
- Google Ads (Search, Display, YouTube, Performance Max)
- Build structured TOF–MOF–BOF funnels
- Allocate budgets based on performance data
- Develop scaling strategies across multiple accounts
2. Multi-Client Account Management (Agency Environment)- Manage 5–10 active client accounts simultaneously
- Present strategy and performance reports to clients
- Handle client expectations and performance discussions confidently
- Ensure delivery against agreed KPIs
3. Budget Handling & Scaling- Manage monthly ad spends of ₹5L–₹30L+
- Optimize for CPL, CPA, and ROAS
- Implement structured A/B testing frameworks
- Scale profitable campaigns without increasing inefficiencies
4. Advanced Tracking & Attribution- Implement and audit:
- Meta Pixel & Conversion API
- Google Tag Manager
- GA4 tracking setup
- Ensure accurate lead tracking and attribution
- Identify funnel leaks and recommend CRO improvements
5. Reporting & Strategic Insights- Deliver weekly and monthly performance reports
- Provide actionable insights, not just metrics
- Identify performance bottlenecks across ads, creatives, targeting, and landing pages
Mandatory Requirements- Minimum 2+ years of hands-on experience in performance marketing only (not mix experience)
- Prior experience working in a digital marketing agency
- Proven record of handling multiple client accounts
- Demonstrated success in lead generation and/or e-commerce campaigns
- Strong analytical mindset and decision-making ability
Click on Apply to know more.