B2B Marketing Lead

About us:

At PadCare, we’re on a mission to make hygiene sustainable. Founded in 2018, we have developed India’s first patented sanitary napkin recycling technology—PadCareX.

But we’re not just solving a waste problem, we’re building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 - https://www.youtube.com/watch?v=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Role overview & Key responsibilities:

With ambitious plans to scale to ₹100 Cr ARR and global expansion, PadCare is seeking a Marketing Lead who can drive our brand, demand generation, and category leadership at speed.

• B2B Lead Generation & Growth Marketing: Build and run a demand generation engine across inbound/outbound channels, ensuring consistent MQLs and pipeline contribution.
• Inbound Marketing: Build a strong inbound engine leveraging content, SEO/SEM, LinkedIn, and targeted campaigns to consistently generate MQLs.
• Outbound Marketing: Design and execute outbound campaigns (ABM, targeted outreach, cold campaigns, CSR/Sustainability connects) to create high-quality opportunities.
• Event Management: Plan, manage, and drive ROI from industry exhibitions, sustainability forums, CSR events, and PadCare-hosted experiences.
• Brand & Communication Strategy: Position PadCare as a global category leader in sanitary waste recycling through PR, ESG storytelling, events, and thought leadership.
• Digital Marketing & Analytics: Manage LinkedIn, email, ads, account-based marketing, SEO/SEM campaigns; own website and landing pages; optimize ROI using analytics and CRM platforms.
• Sales & Customer Success Alignment: Drive lead handoff to sales, enable sales with collaterals/case studies, and leverage customer success stories for renewals and upsells.
• Team & Vendor Management: Build and lead the marketing team, manage agencies for creative, PR, and digital, and establish scalable processes and reporting.
• Performance Marketing: Scale performance marketing efforts across digital platforms with ROI accountability.

What we're looking for:

• 5–8 years of relevant experience in B2B Marketing & Team Management, preferably in startups, cleantech, ESG, or enterprise SaaS/solutions.
• Demonstrated track record in scaling demand generation, driving marketing ROI, and brand building in high-growth settings.
• Prior exposure to CXO-level client interactions and investor-facing storytelling will be an advantage.
• Demand Generation Expertise: Proven experience in B2B lead generation, account-based marketing (ABM), and CRM/automation tools.
• Strategic Storytelling & Branding: Ability to craft ESG-driven narratives, manage brand positioning, and execute PR/communications.
• Digital & Data Orientation: Skilled in SEO, SEM, LinkedIn campaigns, email nurturing, and analytics-driven decision-making.
• Leadership & Collaboration: Experience in building and leading teams, managing vendors, and collaborating cross-functionally with Sales, Operations, and CSR teams.
• Growth Mindset: Entrepreneurial, action-oriented, adaptable to resource-constrained, fast-growth environments.
• Culture Fit: Must align with PadCare’s values – Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.

Work Mode: Full-time; based in Pune; with occasional travel for events, client meetings, and industry conferences.

Why join us:

• Compensation: Competitive salary with performance-linked incentives; ESOP opportunities for exceptional performers
• Growth Path: Opportunity to scale into VP Marketing / CMO role as PadCare expands globally.​
• Purpose With Impact: Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity.
• Eco-Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
• Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us: We’re a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day.

You will be working directly with the CEO to define and execute Marketing strategies. This role offers a unique opportunity to contribute to high-impact decisions, experiment with bold ideas, and shape the direction of PadCare’s expansion. You'll collaborate cross-functionally with teams and play a key role in driving measurable business outcomes.