PAC Cosmetics - Senior Executive/Manager - Digital Marketing

Digital Marketing - Assistant Manager

Location: Mumbai | Experience: 3+ years | Passion for Beauty + Digital Strategy? Read on!

Are you a digital marketing powerhouse who thrives on creativity, strategy, and data-driven success? Do you love the world of beauty and cosmetics and have the skills to make a brand shine online? If you're ready to craft impactful campaigns, drive engagement, and optimize digital strategies-this role is for YOU!

Your Role - What You'll Be Doing

• Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple channels (social media, email, SEO, SEM, display advertising).
• Performance Analysis: Monitor, analyze, and report on campaign performance, providing insights to enhance effectiveness and ROI.
• Social Media Strategy: Develop and implement creative strategies to build and engage our online beauty community.
• Content Curation & Scheduling: Work closely with content creators to ensure consistent, engaging, and high-quality digital content across platforms.
  
  

Paid Ads & Growth Strategy

• Oversee and optimize paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, Meta Ads).
• Implement advanced audience targeting and keyword strategies to maximize conversions.
• A/B test ad creatives to identify top-performing content.
  
  

SEO & Website Optimization

• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
• Regularly update and optimize website content for user experience and organic traffic.
  
  

Email Marketing & Retention

• Design and execute email marketing campaigns to nurture leads and retain customers.
• Monitor performance metrics and optimize strategies for better engagement.
• Market & Competitor Analysis: Stay ahead of trends, analyze competitor strategies, and identify opportunities for brand growth.
• Budget Management: Effectively allocate digital marketing budgets to maximize ROI while exploring cost-effective advertising opportunities.
  
  

What You Bring - Your Skills & Experience

• Experience: 3+ years in digital marketing, preferably in the beauty/cosmetics industry.
• Tech-Savvy: Hands-on experience with Google Ads, Meta Ads, SEO tools, analytics platforms, and email marketing software.
• Data-Driven Mindset: Strong analytical skills to track performance and optimize strategies based on insights.
• Creative Thinker: Ability to craft innovative marketing ideas that make an impact.
• Brand Storyteller: Strong communication skills to maintain consistent brand messaging across all digital touchpoints.
• Industry Knowledge: Up-to-date with the latest trends, tools, and best practices in digital marketing.
  
  

Collaboration Pro: Able to work cross-functionally with content, sales, and creative teams.

Why Join Us?

• Work with a dynamic beauty brand that's redefining digital engagement.
• Lead creative and innovative marketing campaigns that make an impact.
• Exclusive beauty perks, product discounts, and industry exposure.
• A fast-paced, trend-driven work environment with a passionate team.
• Are you ready to elevate beauty marketing to the next level? Apply now and let's create digital magic together!
  
  

(ref:updazz.com)

PAC Cosmetics