Porcellia
Website:
porcellia.com
Job details:
P&L Lead – Growth & Creative (0→1)Full-time | ₹20L+ CTC | Work from home / Hybrid
Build category-defining brands. Not dashboards.At Porcellia, we don't run ads.
We build businesses.
Over the last few years, we've helped build brands like The Cinnamon Kitchen, Gully Labs, VaraLife, Almost Gods, Rara Barefoot, NOOE and many more by combining growth strategy, performance marketing, creative, CRO and retention into one unified engine.
As we continue to grow, we're splitting our business into two verticals:
- 0→1 (building brands from scratch to meaningful scale)
- 1→10 (scaling established businesses)
We're looking for the person who will lead our entire 0→1 Growth & Creative division.
This is not a client servicing role.
This is not a media buying role.
This is not an account management role.
This is a business leadership role.
What You'll OwnEvery brand you work on is your business.
You will own the growth, profitability and execution across 6–10 D2C brands simultaneously.
You'll be responsible for making sure every moving part works together.
- Performance Marketing
- Creative Strategy
- Copywriting
- Landing Pages & CRO
- Customer Journey
- Business Strategy
- Client Relationships
- Team Performance
- Revenue Growth
Every decision should answer one question:
"Does this help the brand grow profitably?"
What You'll LeadYou'll directly lead a cross-functional team of approximately 12–15 people, including:
- Growth Managers
- Performance Marketers
- Creative Strategists
- Copywriters
- Designers
- Video Editors
- CRO Specialists
- Account Managers
Your job is not to do everyone's work.
Your job is to make every specialist better.
What Success Looks LikeYou think like the founder of every brand you manage.
You understand the brand's:
- P&L
- Margins
- Contribution
- Cash flow implications
- Inventory constraints
- Growth bottlenecks
- Customer behaviour
You don't celebrate ROAS.
You celebrate profitable growth.
You Should Be Exceptional AtMeta AdvertisingYou understand Meta beyond media buying.
You know:
- Creative testing frameworks
- Scaling strategies
- Broad vs interest
- Advantage+
- Incrementality
- Attribution
- CAC control
- Creative fatigue
- Hooks
- Angles
- Offers
You know why ads fail.
Not just which ads fail.
D2C Business & P&LYou understand how businesses actually make money.
You should comfortably discuss:
- Gross Margin
- Contribution Margin
- Blended CAC
- MER
- LTV
- AOV
- Inventory cycles
- Discounting
- Pricing
- Profitability
If the founder asks,
"Should we launch this product?"
You should have an answer.
Creative StrategyYou understand that creative wins brands.
You should know how to build:
- UGC systems
- Founder-led content
- Static ads
- Motion ads
- Creative testing roadmaps
- Messaging hierarchies
- Offer positioning
You're obsessed with finding the next winning creative before performance drops.
CROYou know what happens after the click.
You understand:
- Landing pages
- Product pages
- Funnels
- Heatmaps
- Session recordings
- Checkout optimisation
- Conversion psychology
You don't blame Meta if the website converts at 0.7%.
CopywritingYou don't need to be a full-time copywriter.
But you should instantly recognise:
- weak messaging
- generic hooks
- poor CTAs
- unclear positioning
Great copy should stand out to you immediately.
LeadershipYou'll coach. Challenge. Review. Improve. Hire. Fire.
Build systems.
Raise the quality bar.
Your team's average output should improve because you're in the room.
Mandatory ExperienceThis role is not for someone who's only worked at an agency.
We're looking for someone who's operated inside a fast-growing D2C brand.
Mandatory requirements:
- Prior experience at a D2C brand spending ₹50L+ per month on Meta.
- Strong understanding of business P&Ls.
- Experience managing cross-functional teams.
- Deep understanding of performance marketing.
- Strong creative intuition.
- Experience working closely with founders.
- Comfortable owning revenue targets—not just marketing metrics.
This Role Is NOT For You If- You only optimise campaigns.
- You only manage clients.
- You wait for instructions.
- You think marketing exists separately from finance.
- You believe performance marketing alone scales brands.
- You care more about reporting than outcomes.
Why Porcellia?We deliberately work with ambitious founders solving meaningful problems.
From gluten-free food to longevity, sustainable fashion, premium lifestyle, wellness and category-creating consumer brands—we're obsessed with building businesses that deserve to exist.
You'll work directly with founders who expect strategic thinking, not task execution.
You'll have real ownership.
Real responsibility.
And the opportunity to build one of India's strongest 0→1 growth teams of the country.
Compensation- ₹20L+ CTC (based on experience)
- Performance-linked growth
- Leadership role from Day One
- High ownership
- Fast learning curve
- Opportunity to build an entire business vertical
Ready?If you've ever looked at a D2C business and instinctively knew what was broken...
If you think in growth loops instead of marketing channels…
If business strategy excites you more than campaign reporting...
We'd love to meet you.
Write to us at ritesh@porcellia.com & muskaan@porcellia.com with your resume & cover letter.
Applications that do not email us will not be considered.
Click on Apply to know more.