Lead Web Marketing Manager

Right now, the best jobs are limited to people in a handful of the world's wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere. When it comes to global employment, we walk the walk. We're proof that companies don't need an office to create a highly-engaged culture. Since the company's inception in January 2020, Oyster has: 🌏 Created a fully-distributed, vibrant team of 500+ employees across 60+ countries 👩‍💻Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs 🌈 Established a diverse leadership team and an employee base that's 60% female 🏆 Achieved one of the highest employee engagement scores in its class 🦄 Raised $286 million to date, with a current valuation of $1.2 billion! 💚 B Corp status achieved in 2023 Our momentum speaks to the power of global employment—and we're just getting started! If you want to change the world with Oyster and be empowered to work remotely while doing so, we'd love for you to apply! Location: While this position is posted in a specific location, all of Oyster's positions are fully remote and you can work from home. Forever. To create the best experience for this employee and to meet the business needs, this role requires you to be based within UTC-5 to UTC+3 Reporting to our Director of Marketing, we are seeking a Lead Web Marketing Manager to own the strategy, execution, and performance of Oyster HR's web experience. This role is responsible for the ongoing evolution of Oyster's website as a global growth engine—spanning Webflow operations, SEO, conversion rate optimization, web analytics, and site governance. You'll collaborate cross-functionally with brand/content, product marketing, partnerships, design, and legal to ensure our website performs at a high level for both users and the business. The ideal candidate brings a blend of technical web skills, growth marketing mindset, and operational excellence with deep experience managing Webflow or similar CMS platforms and driving influenced pipeline through the website. What you'll do... Own day-to-day operations and performance of the Oyster website, managing roadmap priorities, site governance, and experience optimization across regions. Drive the development and execution of Oyster's web growth strategy, including SEO, CRO, personalization, and user experience improvements. Partner closely with demand generation, content, and GTM ops to ensure site experiences drive qualified pipeline and align with funnel metrics. Leverage Webflow, Optimize, Clearbit Reveal, and other tools to create personalized, high-converting experiences for priority audiences. Lead localization and global web strategy efforts as we expand regional performance and scale international SEO. Establish and monitor KPIs across traffic, engagement, conversion, and influenced pipeline; translate insights into actionable experiments and updates. Support campaign and product marketing launches with rapid iteration of landing pages and conversion flows, ensuring brand consistency and accessibility. Collaborate with engineering, legal, and product teams to ensure site security, compliance (GDPR/CCPA), and overall site health.

Oyster is a global employment platform that helps companies hire, pay, and care for talent anywhere. The company was founded in 2020 with the mission to create a more equal world by distributing opportunities globally. Oyster has a fully distributed team of over 500 employees across 60+ countries and has received significant funding, including a $1.2 billion valuation. The company is committed to building an inclusive culture and has achieved B Corp status.