About the role
Reporting to our Director of Marketing, we are seeking a Senior Performance Marketing Manager to lead our digital acquisition strategy. This role will oversee performance marketing channels, including Google Ads, Bing Ads, affiliate networks, programmatic display, and other intent-based paid channels. The ideal candidate is a data-driven marketer with a strong analytical mindset, deep expertise in PPC and affiliate marketing, and a track record of optimizing campaigns to drive revenue and efficiency at scale.
What you'll do...
Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth.
Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives.
Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance.
Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments.
Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies.
Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI.
Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance.
Core requirements
6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries.
Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn.
Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC.
Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders.
Experience working in a global, distributed team environment is preferred.
Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus.
Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency.
Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment.
About the company
Right now, the best jobs are limited to people in a handful of the world's wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere.
When it comes to global employment, we walk the walk. We're proof that companies don't need an office to create a highly-engaged culture. Since the company's inception in January 2020, Oyster has:
🌏 Created a fully-distributed, vibrant team of 500+ employees across 60+ countries
👩💻 Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs
🌈 Established a diverse leadership team and an employee base that's 60% female
🏆 Achieved one of the highest employee engagement scores in its class
🦄 Raised $286 million to date, with a current valuation of $1.2 billion!
💚 B Corp status achieved in 2023