Digital Marketing Analyst

Skills:
Google Analytics, Google Ads, Excel, CRM Analytics, Data Visualization, Google Data Studio, Research Skills,

We are looking for a dynamic Marketing Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.

Key Responsibilities

• Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors strategies to support campaign planning and strategy development.
• Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.
• Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.
• Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
• Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI.
• Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.
• CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.
• Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.
  
  

Skills Required

• Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio)
• Familiarity with Google Analytics, Meta Ads Manager and SEO tools
• Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot).
• Strong understanding of digital marketing funnels and KPIs.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously with attention to detail.
  
  

Qualifications

• Bachelors degree in Business Analytics, Marketing
• MBA in marketing
• 23 years of experience in a digital marketing agency environment.