Product Marketing Executive

Origin Fitness is a UK based manufacturer and distributer of commercial fitness equipment. Origin collaborates with both distributors and commercial operators to combine both equipment provision and a range of support services which include gym design, marketing, training and servicing.

As an innovative and growing company working, we are committed to our vision of being the best commercial fitness equipment supplier in the UK. We are passionate about delivering the best customer service experience and pride ourselves on building lasting relationships with our customers.

Our core company values drive our strategy and behaviours, creating a positive culture within the business. Find out more about the company by visiting: originfitness.com/vision-and-values

We are currently looking to grow our market share with product design a key part in the company’s strategy.

Department Role in Achieving the Company Vision

The product team play a critical role in achieving our business objectives by developing innovative new products, staying up to date with the latest industry trends/technology and providing continuous support to the sales and marketing teams.

Job Description

Origin Fitness is seeking a motivated individual to join its Product department as a Product Marketing Executive. This role will focus on delivering projects on time and on budget; working closely with Marketing, Sales and Service to support our products and their associated projects.

Responsibilities:

Product Positioning

• Develop clear and compelling product positioning and craft messaging that resonates with our target audiences, focusing on the market leading products and services Origin offers customers. Be capable of finding a position for products within a full-scope solution, giving products their own identity within our larger pitches

Bringing to Market

• Develop and implement a “Go-To-Market” strategy for new product releases which briefs all stakeholders and enables them to leverage the product’s features. Create, implement and establish a streamlined workflow to ensure timely delivery of product information to to the Sales team for successful launches.

Product Awareness

• Create and implement content strategies aimed at increasing awareness of both new and existing products, enhancing the market’s perception of the Origin range as a premium offering.
• Develop initiatives to position the Origin range prominently in the minds of consumers.

Sales Enablement

• Design, create and produce tools and training material for Sales, enabling them to effectively pitch the products to their intended audience and engage clients effectively. Create brochures and collateral to support the sales process and enhance client engagement.

Content Creation

• Provide information and collateral to the External Marketing team that allows them to generate content around Origin product. When required, be capable of helping to create product content (text and video) which can be posted to all company channels both internal and external

Customer Insight

• Collect and analyse feedback from clients, sales teams, and customer service to refine marketing strategies and inform product development. Utilise various methods, including surveys, interviews and direct sales interactions to gather insights in monthly/quarterly feedback reports that contribute to product feature development.

Competitor Intelligence

• Monitor the fitness market and produce comprehensive reports on competitor launches, ranges and strategies which will inform future planning

Market Research

• Conduct thorough market research to understand industry trends, customer needs, and competitor positioning within health and fitness sector. Continuously monitor the competitor landscape and present your findings in analysis reports outlining major trends, competitor movements and strategic recommendations

Product Development Insight

• Provide valuable input on development projects to ensure alignment with market needs and company objectives. This includes assessing the viability of market sectors and customer profiles. Additionally, contribute ideas to projects from a product marketing perspective and attend all design review meetings to stay informed about the development roadmap.

Essential Requirements, Skills, and Competence

• Strong written and verbal communication/presentation skills
• Experience editing and formatting visual documents
• Experience with Adobe Creative Cloud – specifically Photoshop/InDesign/Illustrator for creation of visual documents such as product brochures
• Proficient with Microsoft Office
• Comfortable working in a multi-disciplinary team
• Happy working both within the Product team to guide development, and also independently to drive their own task roadmap related to creation of product collateral and documents

Desirable skills and competencies

• An understanding of fitness, fitness trends and the products currently driving training and sales within commercial fitness. Awareness of the major brands in commercial fitness
• A keen interest or previous experience in fitness is beneficial at any level
• Experience of (or willingness to try) presenting to camera and/or audio recording, ideally in a professional context
• Knowledge of the Product Design process, how development projects proceed and the stages of development would be beneficial
• A portfolio or similar collection of previous works to demonstrate the above essential skills is highly favoured, this can be discussed at the interview stage

Working for Origin

This role presents an exciting opportunity to contribute to the growth of Origin Fitness. If you are enthusiastic about contributing to a dynamic team and helping to shape the future of fitness equipment marketing, we would love to hear from you.

• Be part of a vibrant, growing company with 58 staff.
• Training and support to help develop your skills.
• Opportunities to progress within the business.
• Manager support through regular 121s and a personal development plan
• An Investors in People Employee

We care about our team. Here are just a few of the perks;

• Free to use staff gym at head office (HQ Staff Gym with our latest equipment)
• Cycle to work scheme
• Free staff car parking at head office (HQ Staff Car Park)
• Regular staff events, socials and parties
• 28 days annual leave (33 days after 5 years’ service). We close for Christmas and New Year to ensure everyone can enjoy a well-deserved rest
• A joint contributory pension scheme – Origin Fitness match up to 5%
• Parental/Family leave
• Staff discount on all Origin products

We are committed to promoting equality and diversity in employment and follow an equal opportunities policy.

This job specification emphasises the role's contribution to making Origin Fitness the leading supplier of fitness equipment in the UK, highlighting the importance of quality, customer experience, and collaboration in achieving this goal

Job Type: Full-time

Pay: £25,000.00-£27,000.00 per year

Application deadline: 30/04/2025