Digital Marketing & Data Analytics Specialist

We are seeking a creative, data-driven, and highly organized Digital Marketing & Data Analytics Specialist to oversee and enhance our online presence across e-commerce platforms, social media channels, and other digital marketing avenues. This individual will play a crucial role in driving sales, generating leads, and building brand visibility through innovative content, promotions, and strategic collaborations.

• Responsibilities:
• Social Media & Digital Marketing
• Create and manage engaging content for social media platforms, including LinkedIn, Pinterest, Facebook, Instagram, Twitter, and TikTok.
• Develop and execute effective B2B email marketing campaigns, including content creation and audience targeting.
• Collaborate with agencies to maximize impact and manage other digital marketing initiatives.
• Maintain and enhance company social listing pages for improved visibility and SEO.
• Photoshoots & Content Creation
• Assist in photoshoots, ensuring high-quality photos and videos for website and social media.
• Curate visuals and ensure alignment with brand identity for all digital platforms.
• Data Analytics & Competitive Analysis
• Use tools like Zoho Analytics and Excel to analyze performance data and derive actionable insights.
• Monitor competitors’ online activities to identify trends and opportunities.
• Content Creation Excellence
• Develop compelling and creative content, including text, videos, and images, tailored for various platforms.
• Influencer Marketing & Freelance Collaboration
• Identify, connect, and cultivate relationships with social media influencers to promote brand initiatives.
• Source and evaluate freelance talent, ensuring quality and alignment with brand goals.
  

Requirements

• Qualifications:
• Proven experience in Analytics and digital marketing.
• Strong proficiency in content creation (text, video, and images).
• Hands-on experience with social media platforms and analytics tools.
• Familiarity with email marketing platforms and strategies.
• Ability to analyze data and derive actionable business insights.
• Excellent organizational, multitasking, and communication skills.
• Creative mindset with a keen eye for detail.
• Experience in influencer marketing and talent evaluation is a plus.
• Basic knowledge of photography/videography is an advantage.
  

Benefits

• Opportunity to work with a renowned luxury brand with global exposure.
• Dynamic work environment that encourages creativity and innovation.
• Working Hours - Mon-Fri - 9.30 to 6pm
• Location: 306A, 3rd Floor, Southern Park, Saket District Centre, Saket, New Delhi 110017

We are seeking a creative, data-driven, and highly organized Digital Marketing & Data Analytics Specialist to oversee and enhance our online presence across e-commerce platforms, social media channels, and other digital marketing avenues. This individual will play a crucial role in driving sales, generating leads, and building brand visibility through innovative content, promotions, and strategic collaborations.