Senior Marketing Specialist (Strategy and Partnerships)- Financial Service

Develop Marketing Strategy: Design and implement comprehensive marketing strategies to achieve key business objectives, including revenue growth, expanding assets under management (AUM), and increasing the number of new customers. Utilize data-driven insights to fine-tune marketing strategies for maximum impact and alignment with business goals. Strategic Partnerships & Market Intelligence: Lead end-to-end partnership initiatives—sourcing, evaluating, negotiating, and managing partnerships that drive business impact and align with strategic objectives. Digital Media & Acquisition: Collaborate with digital media agencies to achieve client acquisition targets and meet established KPIs. Leverage insights from audience behaviors and creative performances in one channel and apply them across others to maximize results. Campaign & Event Management: Lead, create, and manage integrated marketing campaigns, promotions, and activities to expand the company's client base and drive customer engagement. Track and analyze the effectiveness of campaigns, providing reports to management along with recommendations for improvements and solutions to optimize performance. Content & Social Media Management: Oversee the development and management of content and social media strategies, ensuring a detailed plan and schedule to boost traffic and lead generation through organic channels. Apply SEO knowledge to improve search rankings and enhance content visibility across platforms, ensuring maximum reach and engagement with the target audience. Budget Management: Manage the marketing budget effectively, ensuring expenditure provides an appropriate return on investment (ROI) while meeting business growth objectives. Compliance & Process Management: Ensure that all marketing processes, policies, and operational procedures are followed closely and remain in full compliance with legal and regulatory requirements.

Orbix Holdings Company Limited