CRM Campaign Executive JD
About OpenPlay Technology Pvt. Ltd.
OpenPlay is a leading multi-player skill-based gaming company in the real money gaming
space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the
company has achieved a rare dual feat of consistent growth with robust profitability over
the years. With a team of over 100 passionate and creative people, OpenPlay provides the
perfect atmosphere for creativity and development for its people through a culture of
empowerment, openness and collective ownership.
The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to
be a $5B industry from $1.5B currently. RMG space is the biggest contributor to the gaming
business with a contribution of over 40%.
Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is
redefining gaming experience for the Indian audience while being fully compliant with the
word and spirit of the Indian legal requirements and responsible gaming. Open play is
aiming to be India’s largest vernacular social gaming platform on the back of product
innovation and data driven player lifecycle management. The company with over 1 million
+ players was recently acquired by Nazara Technologies Ltd. in 2021. To know more about
us, please log on to https://www.openplaytech.com/
About Nazara Technologies Pvt. Ltd.
Nazara is a leading diversified gaming & sports media platform with presence in India,
Africa and North America. It is the only listed gaming entity in the country and has a market
capitalization of over USD 600M. Nazara has built the most diverse gaming ecosystem
across interactive gaming, eSports, RMG, ad-tech and gamified early learning. Its
subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited,
Datawrkz, WildWorks among numerous others.
Job Title: CRM Campaign Executive
Location: Hyderabad
Job Type: Full-time
Experience Required: 1-3 years (Preferably in Gaming Industry)
About the Role: We are seeking a highly skilled and experienced CRM Campaign Executive
to join our dynamic marketing team. The ideal candidate will be responsible for designing
and executing effective CRM campaigns across various channels including push
notifications, SMS, WhatsApp, and email. This role demands a data-driven approach to
enhance customer engagement and drive business growth.
Key Responsibilities:
• Develop and implement CRM strategies to increase customer retention and loyalty.
• Design and execute targeted campaigns via push notifications, SMS, WhatsApp,
and email.
• Monitor and report on the performance of CRM campaigns, utilizing metrics to
optimize future campaigns.
• Collaborate with cross-functional teams like design and data teams to ensure
seamless execution of campaigns.
• Stay updated with the latest trends in CRM and adopt best practices to improve
campaign effectiveness.
• Ensure all CRM activities comply with legal and ethical standards.
Qualifications:
• Bachelor's degree in marketing, Business Administration, or related field.
• Minimum of 3 years of experience in CRM or related marketing roles.
• Proficiency in CRM marketing automation tools like Moengage, Clevertap, etc.
• Strong analytical skills and experience with data analysis and reporting.
• Advanced knowledge of Microsoft Excel and data management.
• Excellent communication and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects
simultaneously.
What We Offer:
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Access to the latest tools and technologies in CRM marketing.
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