Jr Associate - Influencer Marketing (Contractual)

About OML:

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22

countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About GCN:

As the digital content division of OML Entertainment, we develop branded content with creators and influencers across various digital platforms and formats. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 4 years, we have co-created more than 50 originals across nearly 15 content genres with over 20,000 content assets and worked with over 500 creators, building equity for the brands we work with. We have delivered campaigns in over 20 countries across South-East Asia, the Indian subcontinent, Africa, Middle-East, Europe & Latin America.

As a team, we’re passionate about content and pride ourselves on our data-led and creator-first approach - representing the brand’s interest and helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we’re expanding we’re looking for highly driven and motivated individuals to join us.

The campaign Associates will need to become specialists in the branded content and cultural landscape in India. They would need a strong entrepreneurial drive and the ability to deliver impactful and engaging content solutions throughout the year.

About the Role:

We are looking for an individual with 1 to 2 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities:

• Develop and execute influencer marketing strategies and creative campaigns
• Ongoing identification and qualification of new influencer talent
• Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content
• Provide recommendations on contracted deliverables per influencer and activation strategies
• Provide ongoing reviews of influencer contracted deliverables
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Research relevant industry experts, competitors, target audience and users
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
  
  
  

Skills:

• Well versed with Indian & international digital content trends and creators
• Strong written and verbal communication skills
• Time management skills & ability to multitask
• Demonstrate knowledge in the areas of social and influencer strategy
• Have a strong understanding of emerging influencer talent, contracting, and performance assessment
  
  
  

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India's independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.