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Company Description Bhagwati Masala is an Indian organic spices company serving customers across UP East and Bihar. The company sources raw materials directly from primary centers of agricultural produce to ensure consistent taste and quality. All spices undergo careful cleaning, drying, and testing using specialized machinery before processing. The raw materials are then precisely ground through multiple stages to create finished products that meet strict quality standards. Bhagwati Masala focuses on delivering authentic, safe, and high-quality organic spices to regional markets.
Role Description The Online & Offline Marketplace Advertising & Growth Manager is a full-time, on-site role based in Varanasi. This role is responsible for planning and executing advertising campaigns across online marketplaces and offline retail channels to drive brand visibility and sales growth. Day-to-day tasks include managing product listings on e-commerce platforms, coordinating promotions with marketplace partners, monitoring campaign performance, and optimizing advertising budgets. The role also involves developing local marketing initiatives, collaborating with sales teams to support distributors and retailers, and analyzing market trends to identify new growth opportunities. The Manager will work closely with leadership to align marketing activities with business objectives and maintain consistent brand messaging across all channels.
Qualifications
- Strong online promotion skills, including Online Marketing and Online Advertising, with experience managing marketplace campaigns.
- Broad Marketing and Digital Marketing capabilities, including campaign planning, brand positioning, and performance tracking.
- Sales-oriented mindset with practical experience in Sales, trade marketing, or channel development in FMCG or related sectors.
- Ability to analyze data, interpret marketplace metrics, and use insights to optimize growth strategies.
- Excellent communication and negotiation skills, with the ability to coordinate with internal teams and external partners.
- Comfort working on-site in Varanasi, with readiness to visit local markets, retailers, and distributors when required.
- Bachelor’s degree in Marketing, Business, or a related field; prior experience in food, spices, or FMCG industry is an advantage.
- Proficiency with digital tools, marketplace dashboards, and basic Excel or analytics platforms for reporting and forecasting.
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