About the role
You'll run SEA and SEO initiatives to drive traffic and conversions for OneFootball TV on Web
You'll manage SEA campaigns from end to end in different channels (from creation and audit to optimization and A/B testing)
You'll decide on budget allocations to achieve maximum efficiency in line with our KPI goals
You'll keep track of and analyze KPIs, as well as maintain stakeholders informed
You'll ensure proper tracking and consent are in place and up to date
You'll work closely with our Data & Insights and Web Engineering Team to implement SEO and SEA improvements
You'll run initiatives to convert more web users into payers, outside of paid campaigns