Aspri Spirits
Website:
asprispirits.com
Job details:
Company Description Aspri Spirits, established in 2004, is a leading importer and distributor of alcoholic beverages across India and ISC markets. The company focuses on building brands by collaborating closely with principals, identifying new opportunities, and leveraging insights into evolving market trends and consumer preferences. Aspri has created one of the largest sales and distribution networks in the alco-bev segment and continuously refines its systems to meet the dynamic needs of the Indian market. Its growth is driven by a commitment to offering a diverse range of quality products that align with consumer demand. Teamwork, market intelligence, and a strong partner network are central to Aspri’s business approach.
Role Description The On Trade Executive is a full-time, on-site role based in Bengaluru, responsible for managing and growing business within on-trade channels such as bars, restaurants, hotels, and clubs. The role involves regular visits to key accounts, ensuring product availability, visibility, and optimal placement, and executing brand activation plans including promotions, tastings, and events. The On Trade Executive will build and maintain strong relationships with trade partners, negotiate listings and volumes, and collect market feedback on consumer preferences and competitor activities. The role includes coordinating with internal sales, marketing, and logistics teams to support smooth operations, tracking performance against targets, and preparing periodic reports. The position also requires adherence to regulatory guidelines and responsible marketing practices.
Qualifications
- Experience in sales or account management within the alco-bev, FMCG, or hospitality industry, preferably in on-trade or HoReCa channels.
- Strong relationship-building and negotiation skills to manage key accounts and secure listings and activations.
- Ability to analyze sales data, monitor performance, and provide actionable insights on market trends and competitor activities.
- Effective communication and presentation skills for engaging trade partners, conducting trainings, and supporting brand visibility.
- Understanding of basic trade marketing concepts and comfort in executing promotions, events, and in-outlet branding.
- High level of self-motivation, willingness to travel within the city or region, and readiness to work flexible hours when required by the trade.
- Bachelor’s degree in Business, Marketing, Hospitality, or a related field is preferred.
- Knowledge of local Bengaluru market and on-trade landscape will be an advantage.
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