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Company Description
Victory Honda Ranchi, established in 2019, is an authorized dealership of Honda Cars, dedicated to helping customers find the right vehicles and maintain them in top condition. With over 3,000 satisfied customers and more than 60,000 vehicles serviced, we are known for our speed, reliability, and exceptional customer experience. By combining advanced technology with personalized support, including instant WhatsApp assistance, we ensure a seamless and efficient experience for every customer. Located in Ranchi, we are committed to maintaining transparent guidance, quick service, and consistent quality in all interactions.
About the Role
Victory Honda is looking for a creative, energetic, and execution-focused On-Camera Social Media & Content Lead to become the face and voice of our digital presence.
This is not a desk-only social media role. We are looking for someone who can confidently appear on camera, create engaging content, manage campaigns, and help build Victory Honda into one of the strongest automobile brands online in the region.
You will work across Instagram, Facebook, YouTube Shorts, Meta Ads, WhatsApp marketing, influencer collaborations, showroom campaigns, and customer engagement activities.
If you enjoy content creation, storytelling, marketing, trends, and being in front of the camera — this role is for you.
KEY RESPONSIBILITIES
Content Strategy & Planning
- Plan monthly content strategies aligned with dealership goals
- Create weekly content calendars and execution plans
- Build platform-specific content funnels and campaign structures
- Monitor trends, audience behavior, and content performance
- Continuously optimize strategy based on analytics and engagement
Content Creation & Production
- Shoot and create high-quality content for Instagram, Facebook, and YouTube Shorts
- Record showroom and workshop activities, deliveries, customer interactions, trending content, events, and car feature videos
- Edit reels, short-form videos, stories, and social creatives
- Repurpose content effectively across platforms
- Ensure content is prepared and scheduled in advance
On- Camera Presence
- Appear confidently in videos as Victory Honda’s official creator/influencer
- Create engaging videos including: car walkarounds, feature explainers, trend-based reels, customer interaction videos, promotional campaigns, showroom experiences
- Build a relatable and engaging online personality for the brand
Social Media & Community Management
- Schedule and publish content consistently
- Maintain clean and updated social media pages
- Reply to comments and audience engagement
- Coordinate customer queries with internal teams
Paid Marketing & Growth
- Plan, run, and monitor Meta Ads campaigns
- Track ad performance and optimize campaigns regularly
- Generate and improve leads through paid campaigns
- Support lead nurturing and retargeting activities
- Coordinate influencer collaborations and creator partnerships
Whatsapp Marketing
- Plan and monitor monthly WhatsApp marketing activities
- Optimize existing WhatsApp automation and campaign flows
- Improve engagement, response quality, and campaign performance
Reputation & Customer Engagement
- Improve Google My Business engagement and review generation
- Execute customer engagement and retention activities
- Help strengthen online community interaction and brand visibility
Events & Offline Marketing
- Help organize small-scale showroom events and activations (festive campaigns, kids events, customer engagement activities, etc.)
- Support execution of offline marketing activities including: hoardings, branding campaigns, local promotions, showroom activations
- Monitor execution quality of monthly marketing initiatives
Analytics & Optimization
- Track weekly and monthly social media performance
- Monitor engagement, reach, leads, and campaign results
- Share performance insights and improvement suggestions
- Continuously optimize content and marketing execution
Requirements
- Strong understanding of Instagram, Facebook, and short-form content
- Comfortable shooting and editing videos independently
- Confident speaking and presenting on camera
- Fluent in Hindi and English langauages
- Basic understanding of Meta Ads and campaign performance
- Strong communication and storytelling skills
- Good understanding of social media trends and audience engagement
- Ability to execute quickly and take ownership
- Organized, proactive, and creative mindset
- Willingness to learn and execute
Good To Have
- Experience managing brand or business pages
- Knowledge of influencer collaborations
- Prior experience in the automotive industry or content creation roles is a plus
- Bachelor’s degree in Marketing, Communications, Media Studies, or related field is preferred
Work Details
- Full-time, in-office role
- Based in Ranchi
- Smartphone for office use can be provided if required
- Opportunity to become the public-facing creator for a growing automotive brand
To Apply
Interested candidates can send an email with the :
To: ragini.rahulauto@gmail.com
Subject: Application - On-Camera Social Media & Content Lead
Email format:
Hi Victory Honda Team,
I would like to apply for the On-Camera Social Media & Content Lead role at Victory Honda.
Please find my resume and work samples attached for your consideration.
My WhatsApp number is: ___________
Thank you,
[Your Name]
We will reach out to the shortlisted candidates within 24-48 hours.
Click on Apply to know more.