- Plan, execute, and report on multi-channel digital marketing campaigns (email, paid social, paid search, SEO, content)—to drive traffic and leasing leads.
- Build, send, and optimize email campaigns through platforms such as Yesware, Constant Contact, or HubSpot, including audience segmentation, A/B testing, and deliverability hygiene.
- Own day-to-day social media management across LinkedIn, Instagram, and other assigned channels—content calendar, post production, community engagement, and reporting.
- Build and maintain landing pages, virtual tour links, and supporting digital assets for new lease and renewal campaigns.
- Drive portfolio-wide promotions (seasonal, neighborhood, submarket, cross-property, and brand-building activations) that keep Olen properties top-of-mind.
Listings, Content & Brand Assets
- Manage and optimize property listings across assigned platforms (CoStar, LoopNet, Commercial Cafe, brokerage networks, and the company website)
- Produce marketing collateral (flyers, brochures, e-blasts, digital assets)
- Curate and manage property photography (shoot coordination, select hero images, editing asset library)
- Audit website, listings, and SAR bi-weekly for accuracy and consistency
Broker & External Relationship Management
- Build and steward broker relationships—maintain contact lists and distribute updates
- Serve as responsive point of contact for broker community inquiries.
- Plan and execute broker events, open houses, and other relationship building activities
Leasing Support & Deal Execution
- Serve as the first point of contact for inbound prospect inquiries, qualify & route leads
- Generate proposals, lease packages and transaction documents (renewals, amendments, etc.).
- Coordinate renewal communications and outreach
- Support leasing leadership with materials, comps, data and presentations
Tenant Experience & Property Activation
- Manage move-ins, key handoffs, welcome gifts, and tenant onboarding touchpoints
- Coordinate property tours, staging and show-ready suites
- Lead on-site marketing efforts (signage, merchandising, model suites)
- Coordinate tenant and community events (appreciation, holidays, activations)
- Manage broker and tenant gifting programs
- Asist with tenant requests (i.e., finish selections)
Operations, Systems & Administration
- Maintain organized digital files, lease documents, and SharePoint uploads
- Manage leasing signage, approvals and PO workflows
- Provide first-line tech support for marketing/leasing tools and systems
- Ensure data accuracy and hygiene across systems
- Partner with property management and operations for seamless experience delivery
Market Research & Strategy Support
- Conduct market research and competitive analysis (comps, trends, positioning)
- Other tasks as assigned
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