Senior Associate Strategist

Senior Associate Strategist responsibilities include:

• Contribute to the cross-discipline social media team, spanning public relations and advertising
• Online research and social media monitoring using a variety of social media listening tools and performance monitoring tools
• Develop social always-on and campaign strategy
• Campaign execution and management in the areas of social content, community management, influencer identification, influencer outreach and offline activation
• Measure campaign effectiveness using a variety of social media analytics tools with an organized data-driven mindset
• Day-to-day client relationship and multi-tasking management

In order to be successful in this role you must:

• Have a bachelor's degree or equivalent with a strong academic record
• Have 4+ years of work experience with multiple social media platforms (IG, FB, LI, TikTok). Social KOL marketing experience is also preferred
• Have a strong understanding and interest in digital marketing trends, industry practices and case studies, especially in retail and luxury brands
• Understand current and emerging media platforms in global and Mainland China and their usage from a consumer and business perspective
• Have excellent communication skills – verbal and written in Chinese and English (test will be given)
• Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities
• Plan and execute on multiple projects simultaneously in an organized fashion
• Work calmly and maintain good judgment in a fast-paced work environment
• Collaborate with colleagues in different countries and appreciate cultural differences
• Be passionate about social media & digital marketing

Additional skills preferred:

• Fluent in Cantonese & reading and writing traditional Chinese
• Experience with China social platforms is a plus (WeChat, RedNote, Douyin, etc.).
• Image and video production and editing
• Project management experience