Website:
Job details:
About Zell
Zell is redefining finance education by delivering globally recognised qualifications such as ACCA, CFA, CPA, and CMA through outcome-driven, industry-aligned learning. With 1.5+ lakh learners served, we partner with universities, professionals, and institutions to build scalable, high-impact academic ecosystems.
The Opportunity
This role offers the opportunity to build and execute high-impact BTL and hybrid marketing initiatives that drive brand awareness, market penetration, and customer acquisition. You will work closely with educational institutions and partners, delivering on-ground and virtual engagements, managing lead generation efforts, and owning campaign performance with clear visibility into ROI.
Key Responsibilities
• Draw out a comprehensive marketing plan to boost penetration, brand awareness and acquisition of customers
• Organizing company conferences and customer/partner events at colleges, universities, bookstores, coaching centres, educational fairs, Career fair, public places etc that are hubs for our target audience • Define clear objectives and monitoring of campaigns with a clear visibility on ROI
• Good understanding and management skills of database for multiple formats of lead generation
• Capable of executing events - webinars, selection drives and other customer engagement using offline network to generate high intent leads.
• Conduct face-to-face meetings, presentations, and workshops with educational institutions to promote our offerings
Ideal Candidate Profile
• Minimum of 2 years’ experience in BTL marketing, preferably within EdTech or educational institutions.
• Access to or experience managing a strong client and partner database relevant to EdTech products. • Strong verbal and written communication skills.
• Willingness and enthusiasm to work extensively in the field.
Click on Apply to know more.