Website:
legendoftoys.com
Job details:
Company Description Legend of Toys is a fast-growing toy brand that designs, manufactures, and delivers high-energy RC cars, drones, and collectible creations with strong stories and personalities. Focused on world-class quality with roots in India, the company follows stringent quality checks and provides features like pre-charged batteries and spare-part support to maximize customer excitement. The brand creates an immersive universe of fast, bold play experiences for kids, teens, hobbyists, and creators. With a culture built around speed, fun, and fearless experimentation, Legend of Toys offers a dynamic environment for individuals who want to help shape the future of play.
Role Description This is a full-time, on-site Offline Activations role based in Bengaluru. The role involves planning and executing offline brand activations, including events, store demonstrations, mall kiosks, pop-ups, and community engagements to showcase Legend of Toys products. The individual will coordinate with internal teams and external vendors, manage activation timelines, and oversee logistics such as inventory, display setups, and promotional materials. Daily responsibilities include monitoring activation performance, capturing customer feedback, and providing insights to marketing and sales teams for continuous improvement. The role also includes building partnerships with retail outlets, schools, hobby clubs, and event organizers to expand offline presence and drive brand awareness.
Qualifications
- Experience in event management, brand activations, or field marketing, with strong skills in planning and on-ground execution.
- Ability to coordinate with vendors, partners, and internal stakeholders, including negotiation and relationship management skills.
- Strong communication and presentation skills to engage audiences, conduct demonstrations, and represent the brand professionally.
- Basic understanding of marketing principles, customer engagement, and experiential marketing in retail or consumer products.
- Comfort with handling product setups, displays, and physical logistics during events and activations.
- Ability to analyze activation outcomes, collect customer insights, and report results clearly to leadership.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Prior experience in toys, consumer electronics, lifestyle, or youth-focused brands is an advantage.
- Willingness to work flexible hours, including weekends or holidays, based on activation schedules.
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