Event Executive, Multicultural Marketing (Home Improvement Client)

THE JOB / Event Executive, Multicultural Marketing (Home Improvement Client)

EXPERIENCES / Responsible for planning and executing event and experiential marketing programs.

***Our headquarters is in Stamford, CT, but the location of this position is in Atlanta, GA.***

Do you have a passion for creating unforgettable events and experiences? Are you excited about creating consumer experiences to reach multicultural audiences? Ready to jumpstart your career in marketing? If so, this could be your next big opportunity!

We are seeking an Event Executive to help plan and execute African American sports, entertainment, and grassroots marketing initiatives on behalf of a Home Improvement client. This position will work closely with the internal Octagon team for the day-to-day management of the business, as well as with key players from the client team and other agency partners. The primary relationship/sponsorship properties will include Historically Black Colleges and Universities, grassroots properties and sporting events and local retail stores.

The ideal candidate will be organized, detail-oriented, and a creative problem-solver with excellent communication skills. This role reports directly to the Experiential Manager, who will guide you in managing the coordination and communication.

The Event Executive will be responsible for:

• Working with sponsorship partners and vendors to execute client events and promotions
• Coordinate execution of client promotions and events, from planning to on-site set up and tear down
• Regular ongoing communication with the clients and vendors

THE WORK YOU’LL DO

• Planning and execution of various on-site activities and operations (i.e. catering, security, staffing, shipping, etc.)
• Writing event guidebooks, activation recaps and other event related documents
• Identify and manage outside vendors associated with executing the overall projects/events
• Inventory management of event materials (i.e. merchandise, signage assets, promotional elements, etc.)
• Manage on-site staff including oversight of Brand Ambassadors, Event Coordinator and/or Intern duties
• Liaison with internal Octagon teams and key client departments and client’s agency partners (advertising, media, online, etc.) for related programming
• Traffic sponsorship and promotional media related assets to partners
• Support additional Octagon accounts and/or projects as needed

THE BIGGER TEAM YOU’LL JOIN

Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

WHO WE’RE LOOKING FOR

• Have a passion for and expertise in sports, entertainment, gaming, music and/or celebrity & lifestyle culture
• General understanding of U.S. Multicultural markets
• Experience with event planning and execution, ideally with African American sports/entertainment/grassroots cultural events and/or other experiential events
• Minimum 1 year of related experience
• Excellent interpersonal skills, both oral and written
• Ability to balance multiple tasks simultaneously
• Strong ability to work as part of a team, demonstrate initiative and solve problems effectively and independently
• Ability and comfort level to connect with consumers, potential consumers or fans in an event setting
• A sense of business process and how marketing, communications, and events are used to impact the bottom line and drive brand objectives
• Ability to manage relationships with key vendors and partners (e.g. venues, properties, suppliers, etc.)
• Capacity to become knowledgeable on our client’s industry, brand and product offerings
• Proficiency with Microsoft Office Software (specifically PowerPoint, Excel and Word)
• Ability to lift up to 50 lbs. and stand for up to or more than eight hours at a time
• Flexibility and willingness to travel domestically and work weekends or holidays as needed. Anticipated travel level: Moderate (20-45%).

L1: This position pays $40,000, is overtime-eligible and comes with a comprehensive benefits package.

Octagon’s comprehensive benefit package includes:

• Unlimited PTO policy – we understand you need time for play!
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
• Pretax Transportation/Commuter Benefits and Parent Travel Program
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more
• Discount portal for everyday goods and services
• Employee Resource Groups and inclusive diversity programming and initiatives
• Personal Development programs

Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.