Content Manager

The OIA Content Manager will be responsible for managing the delivery of our editorial content strategy and developing a calendar of impactful content aligned with business objectives. This role will collaborate closely with teams across various functions to produce compelling short- and long-form content that meets strategic needs. Examples include product narratives, web content, blogs, FAQs, videos, social media, and messaging documents. The ideal candidate will have a proven track record in senior content roles within B2B technology businesses, either in-house or at a communications/creative agency. What You'll Be Doing: Manage and execute an editorial content strategy aligned with business goals, target audiences, and SEO best practices. Plan and oversee the content calendar to ensure a steady flow of high-quality content across multiple channels. Lead the creation of various content types, including blogs, webpages, whitepapers, case studies, eBooks, reports, and videos. Write, edit, and refine content to maintain a consistent brand voice and positioning. Identify, brief, and manage external writers and freelance creators to support content development. Optimise content for search engines (SEO), ensuring best practices for keyword targeting, on-page optimization, and backlink strategies. Leverage insights from industry reports, research, trends, competitor content, and customer pain points to enhance content strategy. Collaborate with digital marketing teams to track content performance using analytics tools and refine the strategy based on data insights. Support the Product Marketing team in developing top-of-funnel content across multiple formats and channels. Drive external discussions on key technology competencies and innovations in the warehouse automation industry. Ensure consistency in messaging, tone of voice, and brand identity. Develop deep domain knowledge of the Ocado Intelligent Automation portfolio.