Manager - Social Media & Influencer Marketing

Job Role: Social Media & Influencer Marketing Manager

You should apply if you have:

• 6-9 years of experience in social media, influencer marketing, or digital marketing.
• Proven success managing and scaling brand social media accounts.
• Prior experience with influencers, especially in health, wellness, or fitness (strong plus).
• Deep understanding of Instagram, Facebook, LinkedIn, YouTube, and the influencer ecosystem.
• Strong communication, negotiation, and relationship-building skills.
• A creative mindset to design and execute engaging content strategies.
• Analytical abilities to track and optimize performance.
• Familiarity with tools like Meta Business Suite, Google Analytics, and influencer management platforms.
• Ability to multitask, prioritize, and work independently in a fast-paced environment.
• Bonus: Experience using basic design/video tools (e.g., Canva, Adobe Suite).

You should not apply if you:

• Lack of familiarity with influencer and social media analytics tools.
• Don’t stay updated on evolving social media trends, algorithms, or influencer marketing strategies.
• Prefer rigid work structures and feel uncomfortable in dynamic, collaborative environments.

Skills Required:

• Social media strategy
• Influencer marketing and collaboration
• Negotiation and relationship management
• Content creation and scheduling
• Paid campaign planning and optimization
• Community management and engagement
• Performance tracking and analytics
• Familiarity with Meta Business Suite, Google Analytics, Canva, Adobe Suite (bonus)

What will you do?

• Develop and execute end-to-end social media and influencer marketing strategies aligned with brand goals.
• Identify, evaluate, and onboard influencers aligned with the brand’s voice and audience.
• Manage influencer outreach, contracts, deliverables, and ensure timely payments.
• Create and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Collaborate with internal teams and influencers to ensure brand-aligned content.
• Plan and execute paid social media campaigns to optimize performance and ROI.
• Track and analyze metrics like reach, engagement, and conversions.
• Manage community engagement through DMs, comments, and active interaction.
• Provide data-driven reports and recommendations for improvement.

Work Experience:

• 6-9 years in social media, influencer marketing, or digital marketing roles.

Working days: Monday - Friday

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible Timings
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding