Associate - Copywriter

Job Role: Copywriter

You should apply if you have:

• You have a proven track record in copywriting with at least 3 years of experience, especially in product-focused marketing and advertising campaigns.
• You are passionate about crafting creative, high-impact content for product labels, brochures, Meta ads, and search ads.
• You possess a strong visual sense and can collaborate with design teams to align visuals with communication goals.
• You stay updated with industry trends and can adapt your style to meet platform-specific content best practices.
• You thrive in a fast-paced, dynamic environment and can handle multiple projects simultaneously.

You should not apply if you:

• You lack experience or confidence in writing for platforms like Meta Ads Manager, search engines, Marketplaces, etc.
• You are not comfortable collaborating closely with design teams or guiding them on visual communication strategies.
• You struggle with deadlines or managing high-priority projects in a structured manner.
• You are looking for a role focused solely on creative strategy without hands-on copywriting responsibilities.
• You are not open to feedback or adapting your style to align with brand voice and marketing goals.

Skills Required:

• Creative Copywriting Expertise: Strong ability to craft engaging and persuasive content across diverse formats like product labels, ads, brochures, and flyers.
• Visual Storytelling Understanding: Sound knowledge of design principles to guide and collaborate with design teams effectively.
• Platform-Specific Knowledge: Familiarity with Meta Ads, search ads, and communication tools to create optimized content for various channels.
• Attention to Detail: Strong focus on grammar, accuracy, and brand consistency in all content.
• Collaborative & Strategic Thinking: Excellent interpersonal skills to work with cross-functional teams and align content with marketing goals.

What will you do?

Content Development

• Write clear, engaging, and brand-consistent copy for product labels, catalogues, and A+ creative content.
• Create attention-grabbing primary text, headlines, and CTAs for Meta and search ad campaigns.

Creative Strategy

• Conceptualize and execute creative ideas for brochures, flyers, and other print/digital marketing materials.
• Collaborate with the branding team to ensure content aligns with the brand's voice and strategic goals.

Visual Collaboration

• Provide creative direction and guidance to design teams, ensuring visuals enhance and complement the drafted communication.
• Brainstorm and storyboard concepts for A+ content, Meta ads, and other visual-heavy campaigns.

Content Optimization

• Optimize ad copy for high performance across platforms, focusing on driving engagement and conversions.
• Ensure all copy adheres to brand guidelines and maintains consistency in tone and style.

Market Research & Trend Analysis

• Stay updated on industry trends, platform-specific content best practices, and competitor strategies.
• Leverage insights to refine and enhance campaign performance.

Work Experience: 3-5 years

Working days: Monday - Friday

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible Timings
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round.