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Senior MarTech Data Analyst - Salesforce Marketing Cloud

Location

Hyderabad (Office)

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Location: Hyderabad #Hybrid Key Responsibilities Partner closely with business teams to lead the design and optimization of marketing campaigns using performance insights, audience behaviours, and dynamic personalization to drive measurable business outcomes. Design, configure, and execute marketing campaigns with precision—ensuring timely delivery, quality control, and alignment with business goals across all stages of campaign lifecycle Design and implement measurement framework that track key metrics and performance trends and provide actionable insights to product leadership. Monitor Campaign Performance and Tracking, thereby create a feedback loop to improve segmentation, campaign design, digital production. Translate data insights into actionable recommendations to improve business processes, decision-making, product adoption and change management, and stakeholder satisfaction. Communicate findings effectively through visualizations (charts, dashboards, presentations) and executive summaries tailored to technical or non-technical stakeholders Essential Requirements Proficient in analyzing complex data sets using Excel / SQL / Python / R. Hands on experience in computational techniques like correlation, multivariate analysis, decision trees, clustering, regression, ensemble methods etc. as part of day-to-day role. Skilled in presenting data insights and ML outcomes effectively through dashboards, slides, and visualizations, and articulating their business impact. Knowledge of Campaign Analytics, Funnel Analytics, Experience on Salesforce Marketing Cloud, Marketing Cloud Intelligence, Google Analytics would create an advantage. Understanding of Sales & Marketing processes in Pharmaceutical Industry would create an advantage. Passion for keeping up to date with the latest in marketing technology and digital marketing trends. Adaptability to learn skills or platforms on the go. Bachelor's / master's degree in business or technology / engineering. Soft Skills Exhibit organizational agility, creativity, strategic & strong analytical thinking. Passion for solving business problems with data Dynamic, results-oriented team player who contributes positively to team success. Excellent presentation skills and storyboarding skills. Ability to operate effectively in an international matrix environment. Strong stakeholder management skills

About the company

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide.

Skills

excel
sql
python
r
correlation
multivariate analysis
decision trees
clustering
regression
ensemble methods
campaign analytics
funnel analytics
salesforce marketing cloud
marketing cloud intelligence
google analytics